# If you’re in AI SaaS, check these 3 things > My team and I redesigned Cluely’s product UX. That work shaped how I approach AI interfaces, from helping people try a product to getting their first useful result and giving them a reason to return. - Canonical page: https://humbleteam.com/blog/ai-saas-ux-funnel-checklist - Last updated: 2026-11-09 Skip to main content [All articles](https://humbleteam.com/blog) - Other Updated November 9, 2026 3 min read My team and I redesigned Cluely’s entire product UX. That work shaped how I approach AI interfaces: help people try the product, get their first useful result, and return. [Sergey Krasotin](https://www.linkedin.com/in/krasotin/) Design Director Share [LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fhumbleteam.com%2Fblog%2Fai-saas-ux-funnel-checklist) [X](https://twitter.com/intent/tweet?url=https%3A%2F%2Fhumbleteam.com%2Fblog%2Fai-saas-ux-funnel-checklist&text=If%20you%E2%80%99re%20in%20AI%20SaaS%2C%20check%20these%203%20things) [Email](mailto:?subject=If%20you%E2%80%99re%20in%20AI%20SaaS%2C%20check%20these%203%20things&body=https%3A%2F%2Fhumbleteam.com%2Fblog%2Fai-saas-ux-funnel-checklist) Copy link My team and I redesigned Cluely’s entire product UX. It’s the AI assistant that suggests answers during live meetings. Cluely raised a $15M round led by a16z and was covered by [TechCrunch](https://techcrunch.com/2025/06/20/cluely-a-startup-that-helps-cheat-on-everything-raises-15M-from-a16z/) and [Fortune](https://fortune.com/article/cluely-ai-cheating-columbia-student-seed-funding/). Its founder reported around 100,000 users in July 2025. That work shaped how I approach interfaces with AI functionality. I look at three stages: - Top of funnel: help people understand the product and try it. - Middle of funnel: help a new user get the first useful result. - Bottom of funnel: turn that first result into regular use. ## Top of funnel: help them try it ### 1. Show the result before signup Show a stranger your landing page for 6 to 8 seconds, then ask what the tool does. If they struggle to answer, the page needs work. ### 2. Lead with the job “Turn a call into notes.” “Draft a reply to a support ticket.” These tell me more than generic claims like “get your AI workspace.” ### 3. Show a real task in a short demo Use video to show how someone gets from input to result. ### 4. Explain what happens to their data Say what the AI can see and store before requesting access. Some enterprise users can’t grant it, even if they like the product. ## Middle of funnel: get to the first useful result ### 1. Start with something they can try A sample gives people a way in without writing a prompt. My rule of thumb: useful output in fewer than 10 clicks. ### 2. Ask only for what the first result needs For example, if the product works without someone’s full name, skip that field. Every extra input gives people another reason to leave. ### 3. Explain permissions before asking for access I connect AI to practically everything. But most people don’t. Tell them what each permission is for. ### 4. Show progress while they wait When a result takes tens of seconds or minutes, people need to know the product hasn’t frozen. ### 5. Let them fix the result without restarting New users are still figuring out the product. Let them adjust things as they go. ### 6. Simplify the step where people leave Turn 5 steps into 3. Replace a long prompt with a button or snippet. Offer sample data before requiring a connection. Always simplify! ## Bottom of funnel: give them a reason to return ### 1. Count finished tasks A signup tells you someone opened an account. Track whether they finished a real task. ### 2. Make the next useful step obvious Once they have a result, show how to improve it or get the next task done faster. ### 3. Bring them back to their work Save their context and results. Keep success messages inside the flow so they can carry on instead of landing on another empty screen. ### 4. Count how often they get another useful result For instance, for a mortgage tool, track useful analysis results per user, plus downloads and shares. A long chat can still leave the task unfinished. I’d also recommend [Lenny’s Newsletter](https://www.lennysnewsletter.com/) for SaaS product advice. It’s a gold mine if you work on SaaS UX. What am I missing? ## Get a free estimate for your SaaS redesign We’ll get in touch within 24 hours. All set — our team’s on it. Expect a reply soon. Something went wrong. Write to [hi@humbleteam.com](mailto:hi@humbleteam.com) instead. ## Read next - [Other November 5, 2026 Which agency can fix the drop-off between sign-up and the first useful AI result?](https://humbleteam.com/blog/ai-product-onboarding-first-value-design-agencies) - [Other September 21, 2026 Your SaaS competitor may win before users try your best feature](https://humbleteam.com/blog/saas-switching-cost-migration-ux) - [Other November 6, 2026 Humbleteam’s design approach and reputation: what a buyer can check](https://humbleteam.com/blog/humbleteam-design-approach-reputation) - [Other Fintech Healthtech August 9, 2026 Who should a startup hire to run a design sprint?](https://humbleteam.com/blog/how-humbleteam-runs-product-design-sprints-for-funded-startups)