Fintech, expense tracker
Acquired by Sodexo
Xpenditure came to us saying that their current website doesn’t reflect the features of the upcoming application. We made a script and produced a scenario for a story, made a draft storyboard, illustrations, and high-fidelity mockups.
As we all pretty much could relate to the problem of submitting expenses and trip planning, we were very eager to tell the world about this fascinating piece of technology in the best possible way we can.
That would tell a story according to the common storytelling rules and according to the technical restrictions that we assumed would be valid during the execution stage. We decided to go with vertically stitched frames with transition animations between those.
We illustrated the scenes one by one to create a smooth flow and present chunks of data one at a time using simple real-life examples like planning a business trip, purchasing flight tickets or taking an Uber.
Our designers created a layout for controls and text boxes: pieces of text would appear smoothly one by one telling about a specific feature being applied to a real-life situation.
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