Full service design for a new USA
bank backed up by Barclays

Product strategy, branding, mobile apps, website, and usability testing in just 3 months

Barclays and Cogni partnered to work on a new banking app – one that satisfies the changing needs of modern Americans. Our team was hired to execute the entire project from start to finish: from developing a product strategy to cropping screenshots for the App Store release.

Keywords
UX/UI design, app design, web design, jobs-to-be-done, mind mapping, CJM, user research, google design sprint.

Branding

Vibrant and meaningful brand expression

The Cogni name comes from the word “cognition” – or the process of acquiring knowledge and understanding about the world. It was with this in mind that we adopted a process of finding patterns in abstract shapes and classifying them as known objects, developing the idea in the logo and elsewhere.

Teaser, mobile app & web
completed in 2 months

A home screen you want to check every day

We designed a home page that isn’t a chore to check regularly, just like Instagram or Facebook. Cogni provides meaningful insights that help you spend wisely and save more.

Get cashback everywhere

Cogni has established connections with multiple vendors, so now you can shop at your favorite spots and get a little percentage back. It also works for business lunches, flights, leisure activities – the list goes on.

The smarter way to save money

Cogni lets you multiply your savings through a broad range of proven methods: for example, the app can round-up your balance at the end of the day or share your goal with friends so they can contribute (that’s your birthday present sorted).

Send money as easily as you hand over cash

We gathered all the possible options to send money — from sending directly to a card to sending via SMS. So whatever the situation, the simplest and most convenient payment method is right there.

A home screen you want to check every day

We designed a home page that isn’t a chore to check regularly, just like Instagram or Facebook. Cogni provides meaningful insights that help you spend wisely and save more.

Get cashback everywhere

Cogni has established connections with multiple vendors, so now you can shop at your favorite spots and get a little percentage back. It also works for business lunches, flights, leisure activities – the list goes on.

The smarter way to save money

Cogni lets you multiply your savings through a broad range of proven methods: for example, the app can round-up your balance at the end of the day or share your goal with friends so they can contribute (that’s your birthday present sorted).

Send money as easily as you hand over cash

We gathered all the possible options to send money — from sending directly to a card to sending via SMS. So whatever the situation, the simplest and most convenient payment method is right there.

A big idea, backed up by a big name

Barclays’ backing meant we could afford to create whatever banking products we could imagine. Unlike Cogni, many of new-era banks like Revolut or Monzo don’t offer standard banking products like credit cards or saving accounts.

We've been continuously testing the design with real users to guarantee a seamless user experience that keeps people returning again and again

First banking-related game in the
App Store. Done in one month.

A teaser game increased buzz

As it takes a long time to develop a banking app, Cogni decided to create a teaser app, where you can earn unique benefits while waiting for the release. The results were incredible.

"Their ability to think, listen, and innovate
distinguishes them from the competition."

Joseph Loren

Head of product

Over 10K

users signed up for the test flight

$1,700,000

raised with venture investors after the project’s start

2 months

from first call to the first app store release

Thank you so much

we do our very best to answer all new business inquires within 48
business hours. While you wait you could check out some of our work

Get a quote on your project within 24 hours

Czech Republic
[email protected]+420 776 828 895

Working hours are 9:00 — 18:00 CET

Antala Staska 1565/30, Prague, 11000

USA
[email protected]+1 909 787 2663

Working hours are 10:00 — 18:00 PST

340 S Lemon Ave #7719, Walnut, CA 91789

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