You change your clothes daily, so why should your scent stay the same? Why settle for a single luxury perfume when you can get a 30-day supply and then try a different one? Scentbird is a luxury fragrance subscription service that changes the experience of buying perfumes. Our main task was to help communicate this revolutionary new model and turn website visitors into buyers.
UX/UI design, web design, usability research, guerilla research, jobs-to-be-done, conversion, consumer goods.
We found that people struggled to understand the subscription model, were confused about pricing, and didn’t know the amount of perfume they would receive.
Strategy, development and initial testing of an interactive prototype was completed within a week.
Building on the idea that people tend to connect luxury fragrances with fashion, we created a visual style that evoked fashion catalogues for the site. This gave visitors a reference point as they developed their understanding of the brand and the business model.
Co-founder & COO, Y Combinator S15
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