Website redesign for the leading
subscription-based fragrance e-shop

Redesigned web experience that boosted conversion by over 30% in just 2 weeks

You change your clothes daily, so why should your scent stay the same? Why settle for a single luxury perfume when you can get a 30-day supply and then try a different one? Scentbird is a luxury fragrance subscription service that changes the experience of buying perfumes. Our main task was to help communicate this revolutionary new model and turn website visitors into buyers.

UX/UI design, web design, usability research, guerilla research, jobs-to-be-done, conversion, consumer goods.

User research

User research to gather fast, actionable insight

We found that people struggled to understand the subscription model, were confused about pricing, and didn’t know the amount of perfume they would receive.

New look & feel

First version ready in just 7 days

Strategy, development and initial testing of an interactive prototype was completed within a week.

A visual concept that speaks to the big idea

Building on the idea that people tend to connect luxury fragrances with fashion, we created a visual style that evoked fashion catalogues for the site. This gave visitors a reference point as they developed their understanding of the brand and the business model.

"The grow is about 27%, it’s really great, thanks for getting it done so fast!"

Sergei Gusev

Co-founder & COO, Y Combinator S15

Over 20K

active users


raised after series A

12 interviewees

we had during the research phase

Thank you so much

we do our very best to answer all new business inquires within 48
business hours. While you wait you could check out some of our work

Get a quote on your project within 24 hours

Czech Republic
[email protected]+420 776 828 895

Working hours are 9:00 — 18:00 CET

Antala Staska 1565/30, Prague, 11000

[email protected]+1 909 787 2663

Working hours are 10:00 — 18:00 PST

340 S Lemon Ave #7719, Walnut, CA 91789

Humbleteam s.r.o. ICO 06639739