# Humbleteam vs How&How

> Humbleteam and How&How compared on speed to production, product depth, AI, and track record. We put Logitech’s desk-booking app, website, and design system into production in 4 weeks.

- Canonical page: https://humbleteam.com/versus/how-and-how
- How&How's own site: https://how.studio/
- Last updated: 2026-10-12
- Sources checked: October 7, 2026

## How each company describes itself

### How&How

How&How calls itself a branding agency in London and Los Angeles, “liberating ideas the world deserves.” Its site offers branding, design, and digital systems, and it builds headless CMS websites in Next.js in-house, with its own illustrators, motion designers, and 3D animators. Clients get open Figma design system files at handoff.

Work shown includes Ideogram, Big Cartel, Chester Zoo, and Meteoric. The studios are in London and Venice, California. LinkedIn lists 11–50 employees with a global location.

### Humbleteam

Four weeks was all it took to put Logitech’s desk-booking app, website, and design system into production. The same pace runs through our work: an ING Amsterdam MVP went from zero to a tested product in 5 days, and an average brief reaches a clickable prototype in 2 weeks.

Humbleteam is a 49-person team split between Prague and Dubai. We go deepest in fintech, with 56 fintechs and 30+ major banks, plus sport, healthtech, and AI products, and we have shipped 200+ projects since 2017.

## Why teams choose Humbleteam over How&How

Three reasons that apply when the brand has to work inside a product.

### Live product in 4 weeks

Logitech’s desk-booking app went live in 4 weeks, with its website and design system shipped alongside. For ING Amsterdam, a B2B banking MVP was tested with users 5 days after we started. We answer a new enquiry within 24 hours, a project can start next week, and AI skills make our app and web design 20–40% faster.

### Product UX beyond the website

Our work goes past the marketing site into the logged-in product: onboarding, dashboards, payments, and settings. We have done that for 56 fintechs and 30+ major banks, for AI platforms such as Cluely, and for Afternoon’s AI-first finance app. Each project ends with a design system your engineers can build from.

### A record you can check

Since 2017 we have shipped 200+ projects, published 18 case studies, and won 80+ design awards, including 14 Awwwards wins. Clutch shows a 4.9 rating from 35 client reviews. On your first call you meet the senior designers who will do the work, with 9 years of experience on average.

## Humbleteam vs How&How, side by side

Every How&How fact here is from their own site or LinkedIn page. Where they publish nothing, the row says so.

| Compared on | Humbleteam | How&How |
| --- | --- | --- |
| Time to a tested prototype | 5 days for a B2B banking MVP with ING Amsterdam | Not published on their site |
| Brief to first clickable prototype | 2 weeks on average | Not published on their site |
| How fast you can start | A reply within 24 hours; a project can start next week | Not published on their site |
| Projects shipped since 2017 | 200+ projects; 64 on our work page and 18 published case studies | Not published on their site |
| Fintech and regulated depth | 56 fintechs and 30+ major banks | Not published on their site |
| Independent proof | 80+ design awards, 14 of them Awwwards; 4.9 on Clutch across 35 reviews | Press features listed on their news page; no award count or review rating published |
| Best known for | Brand and product design for fintech, sport, healthtech, and AI products | Brand building, design systems, and headless CMS websites |

## When How&How is the better call

Two briefs where How&How’s setup fits better.

### A brand plus a CMS website

How&How designs the identity and builds the marketing site in-house on a headless CMS in Next.js. If the deliverable is a new brand and a site your content team edits, one studio covers both.

### A team on Pacific time

With a studio in Venice, California, How&How can run reviews during US West Coast hours. If your stakeholders sit in Los Angeles or San Francisco, that overlap matters.

## What we bring to the table

- **4 weeks** to production for Logitech (app, website, and design system)
- **2 weeks** brief to clickable prototype (on an average project)
- **24 hours** to reply to a new enquiry (a project can start next week)

## Questions and answers

### Is Humbleteam a good alternative to How&How?

Yes, when the brand has to carry through into an app or platform. We designed and shipped Logitech’s desk-booking app, website, and design system in 4 weeks, and we have shipped 56 fintechs since 2017. How&How is a London and Los Angeles branding agency that builds brands, design systems, and headless CMS marketing websites.

### Humbleteam or How&How: who delivers faster?

Humbleteam publishes its timelines, and How&How’s site does not. In 5 days our ING Amsterdam team had a B2B banking MVP tested with users, and an AI text-to-video platform got a prototype in 15 days. An average brief reaches a first clickable prototype in 2 weeks, and we reply to enquiries within 24 hours.

### Which agency fits an AI or SaaS product?

Humbleteam, because we design the product that users log into as well as the brand. We designed platform UX for Cluely’s real-time AI meeting assistant and the platform and app for Afternoon’s AI-first finance model. How&How’s site shows brand work for AI companies such as Ideogram, and its stated offer is branding, design systems, and websites.

### How big is each team, and who does the work?

Humbleteam’s 49 people are in Prague and Dubai, and project senior designers average 9 years of experience. How&How lists studios in London and Los Angeles, and LinkedIn shows 11–50 employees. Their site describes integrated brand, digital, and development teams. The Humbleteam people on your first call are the same people who design the product.

### How much does each cost, and how soon can we start?

Neither agency publishes prices. Humbleteam engagements are a fixed-price audit, a scoped implementation, or a monthly retainer, and the first call ends with an estimate. Kickoff can happen next week, and we answer enquiries within 24 hours. How&How’s site offers a start-a-project page and does not publish engagement models or start times.

## Where every fact about How&How came from

Read on October 7, 2026. Nothing on this page is sourced from a directory listing.

- [how.studio — home, work, and news](https://how.studio/)
- [how.studio — why us](https://how.studio/why-us)
- [LinkedIn — How&How company page](https://www.linkedin.com/company/howandhow)

## Contact

Humbleteam, https://humbleteam.com/versus/how-and-how - hi@humbleteam.com