# Humbleteam vs Order

> Humbleteam vs Order: brand identity and type versus product design, time to a tested prototype, fintech depth, and AI in delivery. Our team designed and user-tested ING’s banking prototype in 23 days. Order details: order.design and LinkedIn.

- Canonical page: https://humbleteam.com/versus/order
- Order's own site: https://order.design/
- Last updated: 2026-10-13
- Sources checked: October 7, 2026

## How each company describes itself

### Order

Order’s site says “Order is a design office. Our approach is research-based, systematic, and practical.” It was founded in 2017 by Jesse Reed and Hamish Smyth, and its capabilities include brand identity, type design, design systems, naming, guidelines, packaging, exhibitions, and wayfinding. It also runs Order Type Foundry.

Two offices, Brooklyn and Miami, operate independently under a co-founder each. LinkedIn counts 2–10 employees in the United States. Clients shown include Knoll, Herman Miller, MoMA, and The Frick Collection.

### Humbleteam

ING’s small-business banking prototype went from brief to designed and user-tested in 23 days with us. On a tighter brief, an ING B2B banking MVP reached a tested product in 5 days.

We started the same year as Order, 2017, and took a different road: digital products in regulated fields. That road runs through 56 fintechs, 30+ major banks, and 30+ healthtech platforms studied. 49 people in Prague and Dubai have since shipped 200+ projects and won 80+ design awards.

## Why product teams pick us over Order

Three differences for a brief that ends in an app.

### Users test it in weeks

We designed and user-tested a small-business banking prototype for ING in 23 days, and Logitech’s booking app, website, and design system were in production in 4 weeks. Signed briefs average 2 weeks to a clickable prototype. Every enquiry hears back within 24 hours, and the project can begin next week.

### Design systems for software

Order’s guidelines and systems serve identities across print, signage, and screens. Ours run inside products: components, states, and tokens for apps used by 56 fintechs and 30+ major banks. For Eko Health we designed every regulated state of a digital stethoscope, and AI skills now make our design work 20–40% faster.

### A bigger senior bench

Our bench is 49 people in Prague and Dubai, and its senior designers average 9 years of experience. Whoever you meet on the first call works on your project. Since 2017 we have shipped 200+ projects and hold a 4.9 Clutch rating across 35 reviews, and 70% of clients return for a second project.

## Humbleteam vs Order, side by side

Every Order fact here is from their own site or LinkedIn page. Where they publish nothing, the row says so.

| Compared on | Humbleteam | Order |
| --- | --- | --- |
| Time to a tested prototype | ING prototype user-tested in 23 days; B2B MVP tested in 5 days | Not published on their site |
| Brief to first clickable prototype | 2 weeks on average | Not published on their site |
| How fast you can start | A reply within 24 hours, work starting next week | Not published on their site |
| Fintech and regulated depth | 56 fintechs and 30+ major banks | No fintech product practice named on the pages we read |
| Healthtech or sport depth | 30+ health platforms studied; a sports benchmark of 27 apps every four weeks | Not published on their site |
| AI in delivery | Design 20–40% faster with AI; agents set up in your design team | Not published on their site |
| Best known for | Product design, UX/UI, and design systems for fintech, healthtech, sport, and AI | Brand identity, type design, and guidelines for cultural, design, and business clients |

## When Order is the better call

Two briefs that sit at the center of their practice.

### A custom typeface

Order runs its own type foundry and lists type design as a capability, with custom typefaces in several identity projects. If the brief starts with a proprietary typeface, a foundry under the same roof is a real advantage.

### Exhibitions and wayfinding

Their capabilities include exhibitions, environmental design, and wayfinding, and their site shows signage guidelines and exhibition identities. For a museum show or a building’s signage system, that is work they do regularly.

## Product proof since 2017

- **23 days** to a user-tested prototype (small-business banking for ING)
- **2 weeks** brief to clickable prototype (on average)
- **49** people in Prague and Dubai (European and Gulf hours)

## Questions and answers

### Is Humbleteam a good alternative to Order?

For a digital product, yes. We designed and user-tested an ING banking prototype in 23 days and have worked with 56 fintechs and 30+ major banks. Order is a design office in Brooklyn and Miami whose site centers on brand identity, type design, guidelines, and exhibitions. For a pure identity with a custom typeface, their foundry and portfolio are the stronger match.

### Humbleteam or Order: who delivers faster?

We put our timelines in writing; order.design lists none. Ours: 5 days to a tested banking MVP, 23 days to a user-tested ING prototype, and 4 weeks to put Logitech’s app, website, and design system into production. The average brief reaches a clickable prototype in 2 weeks, and enquiries get a reply within 24 hours.

### We have a new identity. Who should carry it into our app?

We should. We turn identities into product design systems: components, states, and tokens that hold up in onboarding, payments, and settings. We have done it for 56 fintechs and 30+ banks, and for Logitech we shipped an app, website, and design system in 4 weeks. Order’s site describes guidelines and design systems for identities.

### How big is each team, and who does the work?

Our 49 people work in Prague and Dubai, and the seniors on your first call, averaging 9 years of experience, design the product. LinkedIn lists Order at 2–10 employees in the United States. Its site names two co-founder principals, each running an office, plus designers and a design director in Brooklyn.

### How much does each cost, and how soon can we start?

Neither company publishes a price list. Engagements run as a fixed-price audit, a scoped implementation, or a monthly retainer, and we give the estimate on the first call. We write back within 24 hours, and a project can start next week. Order’s site lists office contacts and does not publish pricing or start dates.

## Where every fact about Order came from

Read on October 7, 2026. Nothing on this page is sourced from a directory listing.

- [order.design — home (work list) and contact/about](https://order.design/contact)
- [LinkedIn — Order company page](https://www.linkedin.com/company/order.)

## Contact

Humbleteam, https://humbleteam.com/versus/order - hi@humbleteam.com