# Humbleteam vs Pentagram

> Humbleteam and Pentagram compared for teams building software. Pentagram is a partner-owned design studio known for identity and graphic design. Humbleteam put an app, a website, and a design system into production in 4 weeks.

- Canonical page: https://humbleteam.com/versus/pentagram
- Pentagram's own site: https://www.pentagram.com/
- Last updated: 2026-10-07
- Sources checked: October 7, 2026

## How each company describes itself

### Pentagram

Pentagram calls itself “a multi-disciplinary, independently owned design studio.” Its about page says the 23 partners are all practicing designers who own the business and serve as the primary contact for every client. Disciplines run from brand identity and typefaces to industrial design, exhibitions, and digital experiences.

The site names partners in London, New York, Austin, and Berlin, and LinkedIn lists 51–200 people. Work shown includes Mastercard, Reddit, the Guggenheim, and Cohere.

### Humbleteam

Software is our whole practice, so our timelines run in days and weeks. A hardware client’s desk-booking app, website, and design system went live in 4 weeks, and a prototype for an AI text-to-video platform took 15 days.

Depth comes from repeating the hard categories: 56 fintechs and 30+ major banks, 30+ healthtech platforms studied, and 27 sports apps benchmarked every four weeks. Since 2017 we’ve shipped 200+ projects, and AI skills now make our app and web work 20–40% faster.

## Three reasons software teams pick us over Pentagram

Each one comes from designing products full time.

### Live software in 4 weeks

For Logitech we designed the Logi Dock Flex desk-booking app, its website, and a design system, and all three were in production in 4 weeks. For ING we took a B2B banking MVP to a tested product in 5 days. On an average project, the first clickable prototype is ready 2 weeks from the signed brief.

### AI built into how we deliver

AI skills make our designers 20–40% faster on apps and web. On top of that, we set up AI agents in your own design team to take handoff, resizing, asset production, design QA, and design-to-code drafts. They run in your accounts, a human reviews every output, and the agents stay after the engagement ends.

### Product depth you can audit

We’ve shipped 200+ projects since 2017, with 56 fintechs and 30+ major banks among them. Our work has won 80+ design awards, 14 of them from Awwwards, and our Clutch rating is 4.9 across 35 reviews. 70% of the clients we design for return with a second project.

## Humbleteam vs Pentagram, side by side

Every Pentagram fact here is from their own site or LinkedIn page. Where they publish nothing, the row says so.

| Compared on | Humbleteam | Pentagram |
| --- | --- | --- |
| Time to a tested prototype | 5 days for a B2B banking MVP; 15 days for an AI text-to-video prototype | Not published on their site |
| Brief to first clickable prototype | 2 weeks on average | Not published on their site |
| How fast you can start | A reply within 24 hours; a project can start next week | Not published; the site lists new-business emails for London, New York, Austin, and Berlin |
| Fintech and regulated depth | 56 fintechs and 30+ major banks, including KYC and dispute flows | Finance is one of 18 sectors on their site; Mastercard is among the work shown |
| Healthtech and sport depth | 30+ healthtech platforms studied; a 27-app sports benchmark rerun every four weeks | Health is listed as a sector; product research figures are not published |
| AI in delivery | Apps and web designed 20–40% faster; AI agents installed inside your design team | Not published on their site |
| How pricing works | Fixed-price audit, scoped implementation, or monthly retainer; the estimate comes on the first call | Not published on their site |

## When Pentagram is the better call

Two briefs where their structure wins.

### A partner-led identity or typeface

Pentagram’s partners own the firm and lead their own client work across brand identity, verbal identity, and custom typefaces. A cultural institution or heritage brand that wants one named designer accountable for its identity will find that model hard to match.

### Objects, spaces, and print

Pentagram’s disciplines include industrial and product design, signage, exhibitions, books, and packaging. If the brief covers a device housing, a museum show, or wayfinding in a building, they cover ground our digital team does not.

## What a software team gets

- **4 weeks** to production (app, site, and design system)
- **20–40%** faster with AI (on app and web projects)
- **200+** projects shipped (since 2017)

## Questions and answers

### Is Humbleteam a good alternative to Pentagram?

Yes, for digital products. We put Logitech’s desk-booking app, website, and design system into production in 4 weeks, and we’ve shipped 200+ projects since 2017, including 56 fintechs. Pentagram is a partner-owned studio whose disciplines span identity, typefaces, packaging, exhibitions, and digital work. For an identity led by a named partner, Pentagram fits; for an app or platform, we do.

### Humbleteam or Pentagram: who delivers faster?

Pentagram’s site publishes no timelines, so only ours can be compared. A B2B banking MVP with ING reached a tested product in 5 days, an AI text-to-video prototype took 15 days, and our average from signed brief to first clickable prototype is 2 weeks. With AI in our workflow, app and web projects run 20–40% faster, and enquiries are answered within 24 hours.

### Which is better for a fintech or healthtech product?

We are, because those are our deepest product categories. We’ve shipped 56 fintechs and work with 30+ major banks, and we studied 30+ healthtech platforms for our UX research. Our Eko Health case covers every regulated state of a digital stethoscope. Pentagram lists finance and health among 18 sectors and shows Mastercard work, without product figures for either.

### How big is each team, and who does the work?

Humbleteam has 49 people, split between Prague and Dubai, and your project is designed by the senior people you meet first, who average 9 years of experience. Pentagram lists 23 partners, all practicing designers, who serve as the primary contact for their clients, plus associates; LinkedIn puts the firm at 51–200 people across London, New York, Austin, and Berlin.

### How much does each cost, and how soon can we start?

Neither firm publishes prices. Our model has three shapes, a fixed-price audit, a scoped implementation, and a monthly retainer, and we give the estimate on the first call. Replies go out within 24 hours, and a start next week is possible. Pentagram’s site lists new-business emails for its four offices but no pricing model or start times.

## Where every fact about Pentagram came from

Read on October 7, 2026. Nothing on this page is sourced from a directory listing.

- [pentagram.com — home and about](https://www.pentagram.com/)
- [LinkedIn — Pentagram company page](https://www.linkedin.com/company/pentagram)

## Contact

Humbleteam, https://humbleteam.com/versus/pentagram - hi@humbleteam.com