Product Design, User Acquisition, Investor Relations
It’s good to talk Native Chats
Before the first round of funding, Native’s founder, Ben Lang, asked Humbleteam to help him develop the concept for Native Chats.
Our design explorations took the shape of a simple MVP where we experimented with various features and overall product/market fit.
Talk the talk,
walk the walk
Once we figured out the basic questions about the product — should it be B2C or B2B, a freestanding app or an API for enterprises — we got to work.
Together with Native we developed an application, a website, conducted marketing research, and made multiple investor presentations and videos.
The whole thing took about a year, with four of our humble team members working alongside our friends at Native Chats.
“Messenger apps are super complex from a product design perspective, and when you add translations the whole thing becomes a huge puzzle that needs to be solved. We’ve worked on messenger products before, but this one was completely different and fascinating to work on.”
Co-founder & design director, Humbleteam
Come again? When users report an incorrect translation, the system offers another option, and triggers a training loop for the underlying neural network.
Custom illustrations for Native by the wonderful and talented Amit Greenberg.