Chuck
A bold identity for a bank that is anything but average.
Join in connection
We wanted to illustrate seamless integration offered by Chuck — so every new connection shines with a new color. Neon green and accent blue are not your average bank brand palette. But Chuck is not your average banking app. The brand’s primary and secondary colors give surprise, confidence, and professionalism.
Rolling out our system of overlapping colors and lines that join them, we created a whole system of colorful bold icons.
Our brand projects are almost fully digital — but who are we to refrain from showing the brand in real printed life.
The identity keeps up with fast digital formats: flexible compositions, animated forms and typography that carries a message on its own — website, social, phone.
Bold, flexible, deliberately unconventional — enough confidence to feel credible, enough personality to stick.
