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Branding
January 2022 - March 2022

Chuck

A very bold bank integration brand. Chuck lets users easily deposit money to almost any bank account in the United States.
Chuck Application desing 0
Brief

What’s up, Chuck?

Alloy Labs got in touch with us at Humbleteam to brand their open payment network. Since Fintechs are our favorite, the match was a no brainer and we set to work creating a brand that screams 'business casual'.

Icons

Function follows form.

Neon green and accent blue are not your average bank brand palette. But Chuck is not your average banking app. The brand’s primary and secondary colors serve surprise, confidence, and professionalism.

For the icon system, we matched a few loud shapes with the brand's three main colors. The unique shapes achieved accessibility without sacrificing simplicity. Just like Chuck.

Brand colors

It’s electric!

CHUCK's seamless integrations are a hallmark of its user experience. To illustrate this concept, the brand design plays with overlapping shapes and hues to create completely new, and unexpected colors.

Type

Keep banking bold.

All caps, concise copy, and bold type are another confidence boost to brand users. It’s now just as easy to understand this integration as it is to use.

Let’s go to work.

Do you have a project that needs some love? Fill in the form below, or wave at [email protected]. We’ll get back to you right away.
Accelerator (Y Combinator, Techstars, Seedcamp)
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Clutch
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Other
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