Running a creative business shouldn’t be all work and no play. Enter Marcel, the illustrated app that finds the best art and reaches the most people possible.
Marcel came to us with just an idea of creating an app for artists to help them manage their portfolio. Months later we scaled up the whole concept to the iOS and Android apps working together towards helping artists sell more artwork online.
The app’s initial target audience was amateur artists. Our goal was to make the daunting task of starting an artistic career more fun and engaging. The Marcel team wanted to make the branding bold and memorable. So we came up with Marcel, a cute two-legged guide to the app.
For over two years we’ve worked really closely with the team, going from a concept and a working prototype to a fully realized mobile and desktop app tailored to the business needs of visual artists.