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Each episode of CTRL SHIFT follows the story of a business or industry that did a full 180, and the drama that ensued.
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Product design & branding
February 2022 — ongoing

From piggybank to neobank in 2 weeks

Onbo is a super intuitive way to add super complex lending features to any product. With funding, compliance, and a plug and play tech backend covered, companies can launch loan products in weeks. We pitched in with a heap of humble help to make sure the brand did the product justice.
Onbo Application desing 0
Longtime partners in dime

We’ve collaborated with the Onbo team across several projects, and also helped them design their new loan product. It was only natural that when they decided to launch the venture, they turned to us to bring the brand and marketing campaign home.

Your lending gear is ready

With the product and brand name set, we repeatedly surveyed industry competitors to see how they were positioning themselves. After we did our due diligence on market research, we got to work developing a sleek brand identity and website that shouted reliability, credibility, and ease-of-use. And shout we did...

Shout it from the rooftops

Onbo didn’t make any secrets of their new product, and took over heaps of San Francisco’s downtown billboards to spread the news. Using the 3D brand elements, we designed eye-popping advertisements to launch the product across highways and bus stops.

Bringing home the bacon

The grand marketing move paid off. Within weeks of launch, the team signed over 10 B2B companies up, with tens more in the pipeline.

Let’s go to work.

Do you have a project that needs some love? Fill in the form below, or wave at [email protected]. We’ll get back to you right away.
Accelerator (Y Combinator, Techstars, Seedcamp)
Behance
Clutch
Social Media
Referral from a friend or colleague
Other
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