From piggybank to neobank in 2 weeks
Onbo is a super intuitive way to add super complex lending features to any product. With funding, compliance, and a plug and play tech backend covered, companies can launch loan products in weeks. We pitched in with a heap of humble help to make sure the brand did the product justice.
We’ve collaborated with the onbo team across several projects, and also helped them design their new loan product. It was only natural that when they decided to launch the venture, they turned to us to bring the brand and marketing campaign home.
With the product and brand name set, we repeatedly surveyed industry competitors to see how they were positioning themselves. After we did our due diligence on market research, we got to work developing a sleek brand identity and website that shouted reliability, credibility, and ease-of-use. And shout we did...
Onbo didn’t make any secrets of their new product, and took over heaps of San Francisco’s downtown billboards to spread the news. Using the 3D brand elements, we designed eye-popping advertisements to launch the product across highways and bus stops.
The grand marketing move paid off. Within weeks of launch, the team signed over 10 B2B companies up, with tens more in the pipeline.
Pinata lets renters earn rewards, save on everyday expenses and build credit. Humbleteam redesigned the app from the ground up.