Qantev: A brand concept that makes AI health insurance look bold
Can a brand bring the novelty and excitement of artificial intelligence to the down-to-earth business of health insurance?
As an in-house experiment, Humbleteam’s designers created a brand concept for Qantev — a startup applying AI and mathematics to insurance operations.
Qantev was founded by machine learning experts and mathematicians with backgrounds in insurance and finance. Their goal is to apply breakthroughs in AI and mathematics to real-world problems, starting with health insurance operations.
About Qantev
Branding in the insurance business is usually very corporate. Because of the need to convey a feeling of trust, the design is often safe and conventional. We wanted to move away from this, and try and make the insurance company look unashamedly cool.
A visual language for intelligent insurance
- 01
AI learns to process data through neural networks, the same way a human brain does.
- 02
To visualize the power of Qantev, we used the metaphor of these rapid neural connections as a central concept for the brand.
- 03
To maintain the element of trust we grounded the color scheme in solid black and white.
- 04
Since Qantev is also a cool tech startup, we added a dash of bold modernity through the use of more vibrant colors.
The geometric concept can expand across layouts and formats without losing its recognizable character. Every application reflects the same balance between precision, movement, and energy.
Impact
Insurance doesn’t have to feel boring
This was our own experiment: could a brand carry the excitement of AI into one of the most conservative industries there is? The answer is a neural-network idea grounded in black and white for trust, with vivid color for a company that builds like a tech startup.
- 01
A central idea taken from how neural networks connect
- 02
Black and white for trust, vivid accents for modernity
- 03
A geometric system that stretches from badges to the keynote stage
