Qantev

Brand concept for an AI-powered health insurance platform.

Can a brand bring the novelty and excitement of artificial intelligence to the down-to-earth business of health insurance? As an in-house experiment, Humbleteam’s designers created a brand concept for Qantev — a startup applying AI and mathematics to insurance operations.

Qantev was founded by machine learning experts and mathematicians with backgrounds in insurance and finance. Their goal is to apply breakthroughs in AI and mathematics to real-world problems, starting with health insurance operations.

About Qantev

Qantev event badges on lanyards for Charles Fresch, Data Scientist, and Joanne Giulli, Full Stack Developer

Black Qantev folder with an embossed asterisk mark and radial fold lines

Two Qantev notebooks printed with the asterisk ray pattern

Branding in the insurance business is usually very corporate. Because of the need to convey a feeling of trust, the design is often safe and conventional. We wanted to move away from this, and try and make the insurance company look unashamedly cool.

A visual language for intelligent insurance

1. AI learns to process data through neural networks, the same way a human brain does.

2. To visualize the power of Qantev, we used the metaphor of these rapid neural connections as a central concept for the brand.

3. To maintain the element of trust we grounded the color scheme in solid black and white.

4. Since Qantev is also a cool tech startup, we added a dash of bold modernity through the use of more vibrant colors.

Qantev billboard on a concrete wall reading Near as fast as a human brain

Qantev poster set: Hiring, Learn how we do it, 10M€ raised, Like a human brain just faster, Augmented Insurance, and 85% of expensive quotes will be detected

The geometric concept can expand across layouts and formats without losing its recognizable character. Every application reflects the same balance between precision, movement, and energy.

Qantev keynote on stage presenting Preventing Claims Leakage with 85% and 40% stats to a full auditorium

Qantev campaign cards: How Qantev works with data, 60% faster than your regular insurance software, Modern healthcare network management, and Strategic Partnership

Working in insurance does not mean a brand has to feel boring. Modern technology is a natural match for bold, contemporary design — creating a Qantev identity where reliability meets vibrancy.