Quipli
Product and marketing experience for Quipli — redesigned to support scalable growth.
One place for the entire rental business
Quipli is a unified SaaS solution for independent equipment rental companies that want to manage every aspect of their business in one place. From rentals, repairs, and maintenance to customer orders, payments, inventory, and more.
We designed the brand identity around simplicity and structure, reflecting Quipli’s approach to working with its customers.
The result is a modern, welcoming, and unpretentious visual language.
Documentary-style photography connects the digital product with the physical environments, equipment, and people it supports.
The identity extends across outdoor advertising, user manuals, business cards, stationery, and other practical materials used by the company and its customers. Clear templates keep operational communication functional while maintaining the character of the brand.
Making complexity manageable
The visual style features modular blocks that represent the seamless and hassle-free service Quipli helps rental companies provide to their customers.
Flexible modules create a framework we apply to everything from layout and typography to different types of media.
Black and deep gray provide a functional foundation, while bright yellow gives the identity energy and visibility.
Take your business online
Quipli helps companies attract customers through an industry-leading ecommerce platform and makes renting equipment a whole lot easier.
The modular language continues into digital touchpoints, connecting the public-facing brand with the software itself.
The same grid, typography, and color system create a consistent experience from first contact to everyday use.