How to make async design review?

Alexandra Serova
Brand and Marketing Director
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Our best design reviews happen while half the team is asleep

At Humbleteam, our projects run across San Francisco, Dubai and London. Waiting for overlap would kill our speed, so we made design reviews fully async. Before clocking off, each designer records a short Loom (3 to 5 minutes) walking through their Figma file. They don’t just show screens — they explain reasoning, trade-offs and open questions.

While they sleep, teammates drop comments, tag components, suggest tweaks.

Because no one’s in a rush to “just decide,” the feedback is sharper and more thoughtful.

By morning, the designer wakes up to a prioritized list of changes — no meetings, no “can we hop on a call?” back-and-forth.

We’ve cut iteration cycles from three days to one.

The work moves 24/7, even when we don’t.

Good async reviews aren’t about Loom or Figma. They’re about clarity, discipline and trusting your team to keep building while you rest.

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