Stop losing customers to a confusing AI experience

We redesign the AI workflows where users get stuck, helping them complete tasks faster and your business reduce churn.

A conference talk on designing AI features, the slide behind the speaker reading "Imagine you are working with a person, not a system"
Brands we’ve designed for
RimacCliniqueFormula 1LogitechCluelyNBAAcronisTinderSociete GeneraleRoyal CaribbeanRimacCliniqueFormula 1LogitechCluelyNBAAcronisTinderSociete GeneraleRoyal CaribbeanRimacCliniqueFormula 1LogitechCluelyNBAAcronisTinderSociete GeneraleRoyal Caribbean

Make your AI easier to adopt

We redesign the experience from finding an AI feature to acting on its answer.
Start with an audit to see where your users need help.

  • 01Put AI where the work happensA copilot hidden in a side panel behind a sparkle icon is easy to ignore. The user already has a way to do the task, and the panel asks them to learn a second one. We bring AI into the task it helps with.
  • 02Give users answers they can checkWhen output arrives with no source, no confidence, and no way to check it, a finance or legal user cannot act on it. They redo the work by hand. We design the evidence beside the answer so they can review it.
  • 03Show users what to askA blank field that says “Ask anything” gives people little to go on. People do not know what the model can do, so they type something small and leave when the answer is generic. We give them a clear starting point.
  • 04Give every error a clear next stepA wrong answer, a timeout, a refusal, and a hallucinated field each need their own state and their own next step. When they share one red banner, the user learns that the feature is unreliable, not that one request failed.
  • 05Help users learn through real tasksA tooltip walkthrough on first login explains the feature to someone who has no task yet. The moment to teach it is when the user is doing the thing the feature is for, inside the flow, with their own data.

Know what to fix before you build

Start with an audit, then redesign and test the screens that need attention. You can book the audit on its own.

01

Find what stops adoption

The AI feature UX audit, 1–2 weeks. We read the usage data you have, watch sessions, and map where people find the feature and where they leave. We also look at what they ask it. Adoption and completion become numbers your team can argue about.

02

Get screens your team can build

The entry point, the answer, the failure. We redesign those first, in your components, so engineering can ship them in a normal sprint.

03

Test with users before you build

A clickable prototype with output that looks real, put in front of 6 of your customers. Whether they trust the answer shows in whether they act on it.

04

See what changes after launch

Your team ships the screens. We compare the numbers from step 1 with the numbers after release and pick the next feature. That continues as a sprint or a retainer, whichever fits the roadmap.

Our AI case studies

AI experiences designed to reduce drop-off, increase repeat use, and make your product worth keeping.

Cluely: Give users a reason to return

A meeting assistant needs to stay useful after the first try and fit into conversations without distracting users.

We designed the live suggestions, meeting summaries, and search across past calls.

The experience is built to turn occasional use into a meeting habit. Users get help during each call and can return afterward to find decisions and details, giving them recurring value from the product.

Open the website

Neptune: Keep users moving toward completion

An unfamiliar legal process can leave couples stuck, postponing decisions and abandoning their prenup halfway through.

We designed the guided questionnaire and shared draft view.

The flow is built to reduce drop-off between the first question and a completed draft. Clear next steps help couples keep moving through the process and reach the result they came for.

Open the website

Afternoon: Make AI useful in recurring work

AI adoption stalls when advisers still have to write client reviews themselves or spend too much effort checking the output.

We designed the AI drafting assistant and the adviser’s review queue.

The workflow turns client reviews into an editing task. Each review becomes another opportunity to save time, making the AI useful in work advisers need to do repeatedly.

Open the website

Keep your users in control of AI

Help users recover when AI fails

A user decides whether to trust a feature on its first bad answer, so we draw the slow, refused, empty, and wrong states before the happy path.

Choose changes based on real usage

We start from who opened the feature and what they typed into it. When those numbers are missing we say so and set up the tracking in week one.

Bring banking experience to AI design

We design for 30+ major banks and 56 fintechs, where a wrong suggestion has a cost. The evidence sits beside the answer, the user can overrule it in one step, and the product records that a person decided. The same patterns hold in a CRM.

Get a free estimate for your SaaS redesign

We’ll get in touch within 24 hours.

Get help with your AI feature

Talk to Emin

Book 30 minutes to discuss your AI feature.

Work with a team rated 4.9 on Clutch

4.9
35 client reviews
Ben Lang
We have navigated the partnership successfully to date.
10
9
7
3
Art-director
UX-research
We combine strategy, digital, and AI
No items found.
8
replies
Native
Founder & CEO
Rachel Rosenson
I was impressed by their flexibility and willingness to adapt to our schedule even though it wasn’t always convenient.
8
4
7
4
16
CX consulting
digital branding and web-sites
UIX For our sports clients
No items found.
6
replies
Nexar
Product Designer
Hantz Févry
We were in constant touch with our Design Lead, and he was really a part of our team.
9
16
11
UIX Design systems
UX-research
No items found.
11
replies
Stoovo
Co-Founder & CEO
Clara Chow
They’ve delivered on tight timelines even with confusing objectives, providing extremely high-quality work.
7
20
9
14
We combine strategy, digital, and AI
No items found.
10
replies
Piñata
Co-founder, Chief Product Officer
Sergio Sanchez
The app looks great! Thank you very much for all your hard work and your patience!!
18
10
6
7
4
UX, brand, and marketing design
No items found.
5
replies
Ultralytics
Lead Mobile Developer
Wade Murray
Great job guys, wonderful presentations and work.
17
9
11
4
Art-director
We combine strategy, digital, and AI
No items found.
10
replies
Lima One
Digital Products and Experience
Nurit Gazit
Their high level of quality work and professionalism was impressive.
21
10
6
3
5
digital branding and web-sites
No items found.
6
replies
Marcel Art
Head of Product
Samantha Jollivet
They went beyond by putting in overtime hours when necessary to ensure the project's success.
23
11
4
UX, brand, and marketing design
No items found.
12
replies
Tangible Markets
Operations Coordinator
Paul Keizer
The team was very responsive and open to my feedback.
27
3
11
4
Art-director
UIX For our sports clients
No items found.
8
replies
Investment company
President
Evgeny Blagonravov
Their speed, quality, and positive attitude really impressed us.
20
9
7
14
We combine strategy, digital, and AI
No items found.
17
replies
B&T lab
Founder&CEO
Sophie Lezama
UX design isn’t easy to get right but with them, we can move fast without compromising quality.
16
8
17
6
UX, brand, and marketing design
UX-research
No items found.
11
replies
Spren (Elite HRV)
Innovation Director
Peter Varga
The collaboration was very lean and transparent. The work was very well structured.
3
7
14
9
6
UIX Design systems
No items found.
12
replies
Lafluence
Founder & CEO
Ben Lang
We have navigated the partnership successfully to date.
10
9
7
3
Art-director
UX-research
We combine strategy, digital, and AI
No items found.
8
replies
Native
Founder & CEO
Rachel Rosenson
I was impressed by their flexibility and willingness to adapt to our schedule even though it wasn’t always convenient.
8
4
7
4
16
CX consulting
digital branding and web-sites
UIX For our sports clients
No items found.
6
replies
Nexar
Product Designer
Hantz Févry
We were in constant touch with our Design Lead, and he was really a part of our team.
9
16
11
UIX Design systems
UX-research
No items found.
11
replies
Stoovo
Co-Founder & CEO
Clara Chow
They’ve delivered on tight timelines even with confusing objectives, providing extremely high-quality work.
7
20
9
14
We combine strategy, digital, and AI
No items found.
10
replies
Piñata
Co-founder, Chief Product Officer
Sergio Sanchez
The app looks great! Thank you very much for all your hard work and your patience!!
18
10
6
7
4
UX, brand, and marketing design
No items found.
5
replies
Ultralytics
Lead Mobile Developer
Wade Murray
Great job guys, wonderful presentations and work.
17
9
11
4
Art-director
We combine strategy, digital, and AI
No items found.
10
replies
Lima One
Digital Products and Experience
Nurit Gazit
Their high level of quality work and professionalism was impressive.
21
10
6
3
5
digital branding and web-sites
No items found.
6
replies
Marcel Art
Head of Product
Samantha Jollivet
They went beyond by putting in overtime hours when necessary to ensure the project's success.
23
11
4
UX, brand, and marketing design
No items found.
12
replies
Tangible Markets
Operations Coordinator
Paul Keizer
The team was very responsive and open to my feedback.
27
3
11
4
Art-director
UIX For our sports clients
No items found.
8
replies
Investment company
President
Evgeny Blagonravov
Their speed, quality, and positive attitude really impressed us.
20
9
7
14
We combine strategy, digital, and AI
No items found.
17
replies
B&T lab
Founder&CEO
Sophie Lezama
UX design isn’t easy to get right but with them, we can move fast without compromising quality.
16
8
17
6
UX, brand, and marketing design
UX-research
No items found.
11
replies
Spren (Elite HRV)
Innovation Director
Peter Varga
The collaboration was very lean and transparent. The work was very well structured.
3
7
14
9
6
UIX Design systems
No items found.
12
replies
Lafluence
Founder & CEO

Get clear on scope, timing, and cost

Can you improve an AI feature we’ve already shipped?

Yes. Most teams come to us with the feature already live, so we begin with the AI feature UX audit: 1–2 weeks on the feature as it is, reading the usage you have and watching people use it. The result is a ranked list of what to change and 2–3 redrawn screens. If you go on to a sprint with us, the audit fee is credited against it.

Can we start without usage data?

Yes. Missing data is itself a finding: it usually means the feature was never instrumented for adoption and completion. We agree on the events to track in the first week and run sessions with your users in the meantime, so the first numbers are there by the time the redrawn screens are.

Do you need access to our model, prompts, or code?

No. We work on the interface between the model and the user: entry points, states, wording, and what a person can do with the output. We do need a working environment or recordings of the feature in use, and a conversation with whoever owns the prompts, because the wording on screen and the wording in the prompt have to agree.

What does an AI design project cost?

The audit is 1–2 weeks at $9,000. A redesign sprint on the screens the audit picks is 2–4 weeks at $24,000. A retainer for continuing AI feature work is $14,000 a month. Every price is confirmed on the call, after we have seen the product.

Should we choose product design or AI workflow training?

AI product design changes the experience your customers use. AI workflow training helps your own design team perform and review a repeatable task. We scope them separately because they have different users, deliverables, and measures of success.

Last updated

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