Humbleteam’s annual CES sprint

Alexandra Serova
Brand and Marketing Director
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Every year, Humbleteam, a UX/UI and product design agency working with global companies, returns to CES in Las Vegas together with one of our clients.

For our team, CES has become a yearly ritual. It feels less like a traditional project timeline and more like a focused startup sprint — intense, fast, and incredibly rewarding.

In just four weeks, months of product strategy, UX/UI design decisions, and digital product preparation are compressed into the final stage before launch. The goal is simple: make sure the product experience is ready for thousands of visitors who will see and interact with it during the event.

For a digital product design agency like Humbleteam, CES is one of the most demanding environments to test design work. Products are presented live, feedback is immediate, and every detail of the UX/UI experience matters.

Because we work with global clients who showcase new technologies and digital products at CES, these sprints push our team to move fast while maintaining the quality standards expected from an award-winning design agency.

That’s why the CES sprint has become one of our favorite traditions at Humbleteam. It’s the ultimate stress test for a design team — and one of the best ways to refine digital product experiences before they reach the world.

Photo: Fay Capstick (Parker Shaw)

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