Humbleteam’s work for Lickies named site of the day by Orpetron

Lickies is a brand of pocket-sized freshness strips — bold, playful, full of personality. The product itself comes with vibrant colors and illustrated characters that don’t take themselves too seriously. It’s the kind of brief that’s genuinely fun to work on — and genuinely difficult to get right.

When a product has this much character, the design challenge isn’t to impose a visual system on top of it. It’s to match the energy, amplify what’s already there, and make sure every scroll through the website feels as bold and alive as the product itself.

What Humbleteam built for Lickies

Humbleteam worked with Lickies across branding and web design — developing a visual identity system that could carry the brand’s playful, irreverent personality consistently across every touchpoint, then bringing it to life through a website that treats every section as a moment worth noticing.

The illustrations, the color palette, the motion, the copy tone — everything needed to feel like it came from the same place. A consumer brand with this level of visual energy lives or dies by consistency. One flat section, one generic layout, one moment that doesn’t land — and the whole thing loses its punch.

The result is a website that moves, surprises, and holds attention. Exactly what a brand like Lickies deserves.

Named Site of the Day by Orpetron

The project was recently named Site of the Day by Orpetron — a recognition from the web design community that the execution matched the ambition.

At Humbleteam, the best feedback is always when a client says the product is converting. But recognition from the design community for a project this fun is a nice bonus too!!

Check out the Lickies website here: https://lickies.com