Acronis
A light-driven identity for the Acronis Cybersecurity Summit.
Protection brought into the light
Acronis runs a global summit series where cybersecurity experts, technology leaders and partners work out what comes next. We built the identity that holds it together. Our idea was light: a beam moving through darkness, which is what protecting something valuable actually feels like. It gave the event a direction, a mood and one graphic device we could use everywhere.
One metaphor we could stretch across motion, print, screens and the venue itself.
The rays do the work — they point the eye exactly where we want it.
One idea, many expressions
We ran it through stage graphics, speaker screens, wayfinding, tickets, schedules and every message the summit sends.
Devices, cloud systems, data and security layers became modular 3D scenes, so abstract technology turned into something you can point at.
Online, the identity meets visitors before the summit and stays with them through it. We kept one system of type, color and 3D graphics across every screen, so each touchpoint feels like the same event no matter how much information it carries.
To keep the whole thing moving, we built a kit of 3D elements that make ideas about data, devices, infrastructure and protection visible.
The pieces recombine into new scenes, so Acronis can talk about next year’s technology without starting the design over.
