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Branding
Healthtech
Web

Bow

Brand identity for a healthtech platform connecting botanical research with modern technology.

Bow brand hero: a bold white Bow wordmark over a bright green botanical bloom labeled Botanical Medicine, Nymphaea and Herbal Extract

Bow: smart solutions for healthtech

Bow is a healthtech startup operating at the intersection of pharmaceutical research, plant science, and technology. As research becomes increasingly globalized, Bow stands out by offering tools that accommodate diverse environmental conditions and their impact on health.

We created a bold visual identity that makes scientific discovery feel more open, progressive, and connected to the natural world.

A scientist in a white coat in a bright lab with a floating Bow app card showing an experiment duration timer of 13:12
Bow mobile app project screen for Lumina Moss photosynthetic activity with in-progress status and dates
A row of circular brand marks and botanical photos: green Bow logo, moss, When labs met Bow, dark green Bow logo, a bloom, and Botany for Our World

Silence of the plants

Here’s Bow’s brand, showcasing a cool, clear design. Everything, from lab gear to staff badges, looks sharp and unified, giving botanicals a voice. Bow’s branding highlights their commitment to top-notch science and nature, reinforcing their position as leaders in research and health.

Clear typography and structured layouts give the identity the precision expected from a research-driven company.

We designed every element, from the logo to the layout, to read as one system.

Three Bow social cards on a green background: Emerging Biologists, Moss exploration read our study, and Discovering New Horizons in Plant Science
The Bow mobile app Explore Projects screen shown on a phone standing in a mossy green landscape
The Bow web dashboard shown on a tablet on a lab bench surrounded by glass flasks and plants

A brand identity that’s both fresh and functional

By blending user-friendly design with powerful tools, Bow sets a new standard for labs, aiming to hit research targets with precision and flair.

A white laboratory microscope decorated with Bow logo and caption stickers
A Bow staff lanyard badge for Kristin Watson, Medicinal Chemist, with pressed botanicals under the surface
The Bow logo on a concrete wall, half rendered in dark type and half in living green grass
An angled montage of Bow brand guideline spreads covering typography, social layouts and applications
A World Of Diversity poster with a green bloom beside a card reading 122 plants explored for their potential health benefits and environmental impact
A printed Bow World of Diversity research report with a green pen resting on the cover

Bright color accents and distinctive graphic elements make the brand easy to recognize, while the botanical imagery keeps every application connected to Bow’s core subject: the natural world as a source of scientific discovery.

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