Day at Red Bull HQ

I had the chance to speak at the Red Bull HQ in California. It was such a privilege to be invited — and honestly, the vibe there was amazing.

About 12 people joined the session, where we shared what we’ve learned about fan engagement in 2025 after hundreds of conversations with sports fans and product teams.

But the most surprising part wasn’t even the talk itself — it was the place.

Right in the middle of the campus, there’s a massive fitness center where actual athletes train.

It’s surreal — you’re sitting there designing a new app or an Apple Vision Pro concept, and just behind the wall, someone is literally training for their next world record. That mix of creativity and raw sport energy feels special.

And of course, it’s pure California — sunshine, sport, tech, and great people. Love this mix!