Tally
UX/UI concept and brand identity for the fintech startup Tally.
Simplifying tipping for everyone
Tally makes tipping as simple as possible—no confusing features, no complicated tech. Just a clean, easy-to-use tool for people who don’t have time to get lost in apps.
Now it’s time for Tally to build its brand.
Tips, no tricks
We developed the brand concept around two main ideas: financial stability and filling the void.
Take a closer look at the logo, and you will notice the silhouette of a slot for coins in a piggy bank, symbolizing an increase in finances and savings.
Inspired by Aristotle’s quote, “Nature abhors a vacuum,” Tally fills an unmet need in the tipping space.
At the core of the brand identity is a symbol featuring the letter 'T.' It seamlessly adapts to any format—ads, picture frames, or as a visual accent on landing pages—creating strong brand recognition.
The logo is bold, simple, and instantly recognizable. Paired with a bright color palette and bold typography, it’s designed to be clear, easy to read, and get the message across fast.
Your tip is much appreciated. Tally embodies both the Everyman and Caregiver archetypes by being simple, accessible, and supportive. It makes tipping easy for everyone, especially those less tech-savvy, while also supporting service providers by ensuring they receive tips smoothly and without hassle.
Everyone’s welcome!
To make Tally more approachable and relatable, we’ve incorporated real, diverse faces that reflect the people we serve, across all walks of life.
Designed to connect people through simple, secure, and effortless digital tipping.