Tinder Black

Branding and UX/UI experience for Tinder’s sister app for the Black community. 481,000+ positive App Store reviews.

Look. Match. Chat. BLK is the #1 dating app made for Black singles.

Humbleteam is on a mission to help BLK build a brand and create an exclusive community.

Black couple in sunglasses embracing outdoors with hand-drawn VIBE lettering

Black poster reading This is how we meet care date love grow in bright colors

To keep the visuals fresh, we have developed a set of add-ons, including custom illustrations, typography and logotype variations.

Hand-drawn dating tags reading Single, Sober, 420 Friendly, Poly and Amore on black

Outdoor billboard mockup with the BLK campaign line We are real, no faking it over here

We combined bold black & white expression and spiced it up with playful patterns, grungy drawings and imagery. A mix of black and white with colorful accents is what makes it special.

Three BLK Instagram stories reading Grow, Choose you and Tell us your love language

Hand-lettered Date graphic with circular BLK app action buttons

iPhone home screen featuring the black BLK app icon and widgets

BLK is not about a rigid form — sometimes we just want that nicely relaxed vibe. Therefore — a set of simple hand-drawn elements that can be added to the graphics.

BLK website mission page open on a laptop resting on a purple chair

BLK community website with a Meet the Washingtons success story

BLK website held on a tablet showing the mission statement

What’s best about them? New elements can be easily added for communication needs.