Tinder Black: Brand and app experience for the #1 dating app for Black singles
A brand its community calls its own
BLK is the #1 dating app made for Black singles. Our job was to give it a brand its community recognizes as its own: bold, warm, and real.
To keep the visuals fresh, we have developed a set of add-ons, including custom illustrations, typography and logotype variations.
We combined bold black-and-white expression with playful patterns, grungy drawings, and imagery. Black and white with colorful accents is what makes it special.
BLK isn’t about rigid form. Sometimes the vibe is relaxed, so we drew a set of simple hand-drawn elements the team can add to any graphic.
Impact
Loved by its community
Dating apps win on how they make people feel. We gave BLK a bold identity with playful, hand-drawn energy, and an app and website that feel like a community rather than a catalog.
- 13M+
downloads since BLK launched in 2017
- 481,000+
positive App Store reviews
