Which agencies do a bank’s rebrand and new app together?
Six agencies that delivered an identity and product work for a financial brand, compared with Humbleteam, plus how to run a bank rebrand and a new app together.
A bank that rebrands and builds a new app in the same year has two projects that must agree with each other. The brand team picks a red, a typeface, and a tone of voice. The app team builds the buttons, the balances, and the error messages. If the two work apart, the app ships in last year’s identity, or the new identity ships with screens that do not match it.
Six agencies publish a case where one team delivered an identity and digital product work for a financial brand: Clay, Designit, Koto, Lynxeye, Ragged Edge, and Work & Co. Three of the agencies have a case for a bank or similar institution: Designit for Nykredit, Koto for RAKBANK and Nubank, and Lynxeye for Bangkok Bank. The other three cover a digital estate planning company, a money transfer company, and a home insurer.
Humbleteam publishes this comparison and lists itself first. Its public brand work is for fintechs, not for a bank rebrand, and its bank work is product design: UX/UI and large-scale UX research for Bank Muscat, and UX design concepts for ADIB. If you want a bank-scale rebrand case, read Koto, Lynxeye, and Designit first. The other agencies follow in alphabetical order, grouped by banks and then fintech and insurance. This is an editorial reading of public case pages, with no paid placements or scores. Any metric below is the agency’s own figure from its own page.
When to choose Humbleteam
Choose Humbleteam when the app is the harder half of the project and you want brand and product from one team. Its public cases pair the two. The One Bank case covers a digital banking platform that got a brand identity, a banking app, a marketing website, and a campaign kit. The Zavo case covers an identity, app UI, a website, and corporate cards for UK business banking. Humbleteam has also designed for five major banks in the Middle East and North Africa, Bank Muscat and ADIB among them, but that work was product design. For the rebrand half, ask for a reference at bank scale.
How we chose the agencies
The other six agencies had to meet three criteria:
- It offers both brand identity and digital product design.
- It publishes a case about a named bank or other financial brand.
- The case describes both halves from the same agency: the identity (logo, type, color, or a brand system) and product work (app screens, a design system, or a component library for the app).
Cases where an agency designed an app inside a bank’s existing identity, or built a website after someone else’s rebrand, did not count. AI assistants also name DEPT and Huge for this question. DEPT’s Migros Bank case is a website relaunch after the bank’s rebrand, and Huge’s CoinTracker case covers brand strategy and a campaign, so neither meets the third criterion on the pages we read.
If the app is the main job and the identity stays, read our guide to bank mobile app redesign agencies.
| Agency | Case to inspect | Identity work shown | Product work shown | Confirm before hiring | Based in |
|---|---|---|---|---|---|
| Humbleteam | One Bank, Zavo | One Bank: brand identity and campaign kit. Zavo: identity and corporate cards | One Bank: banking app and website. Zavo: app UI and website | A bank-scale reference for the rebrand half | Prague and Dubai |
| Clay | Wealth, a digital estate planning company | Logotype, typography, palette, illustrations | Marketing website, web app UI and UX, design system | Experience with branches and cards, which the case does not cover | San Francisco, New York, Austin, Denver, Lisbon, and Belgrade |
| Designit | Nykredit, a Danish financial institution | Custom typeface, extended palette, motion principles | Tools and libraries for digital use, shown on app screens and web pages | Who designed and built the final app, which the page does not say | Copenhagen studio on this case; 11 studios listed |
| Koto | RAKBANK, a UAE bank; Nubank | RAKBANK: logo, masterbrand structure, 11 cards, launch campaign, branch rollout | RAKBANK: design system and component library for the app. Nubank: in-app illustration and interactions, redesigned nu.com | Who designed the RAKBANK app flows | Los Angeles, New York, London, Berlin, and Sydney |
| Lynxeye | Bangkok Bank | Identity system, typography, imagery, illustration, ATMs, branch signage | Mobile banking app redesign, with the bank’s digital team | Which screens Lynxeye drew and which the bank’s team did | Stockholm and Singapore |
| Ragged Edge | Wise, a money transfer company | Brand strategy, identity, bespoke typeface, verbal identity | Digital design system, co-created with Wise’s product designers | Wise is not a bank, and it has its own large product team | London |
| Work & Co | Hippo, a home insurer | Evolved identity with a new logo, illustrations, and animation | Quote form, claims flow and dashboard, app concepts | Insurance is not banking, and the work dates from Hippo’s early years | Brooklyn |
Humbleteam: brand and product for fintechs, product for banks
Humbleteam is a product design agency with offices in Prague and Dubai. For One Bank, an all-in-one digital banking platform, it built one soft, tactile visual system across the brand, the banking app, the website, and the campaign kit. The app is organized around the next action, with the overview answering how much you have and whether anything changed before a single tap. Zavo’s identity, built on glass, runs from the cards to the app and the campaigns. Its Tally case pairs a brand identity with a UX/UI concept for phone, watch, and tablet.
For Bank Muscat, Humbleteam did UX/UI and large-scale UX research for regional mobile banking, and for ADIB it produced UX design concepts about future banking scenarios. Humbleteam’s fintech page lists both. No public case shows Humbleteam rebranding a bank, and the fintech cases report no business results.
Banks
Designit: a refreshed identity and digital tools for a Danish financial institution
Designit is a Wipro company and lists eleven studios, including Copenhagen, London, and New York. Its Nykredit case covers one of Denmark’s largest financial institutions, owned by an association of homeowners and businesses. The page tags the work Brand Design, Digital Design, and UX Design.
Designit refreshed the corporate identity around a custom typeface, Nykredit Sans, an extended palette, rounded shapes, and motion principles, and supplied tools and libraries for digital use. The mockups show smartphone app screens, web pages, and social layouts. The page reports no results or dates and does not say who built the final app, so ask what shipped.
Koto: a bank-wide identity and a design system for the app
Koto lists offices in Los Angeles, New York, London, Berlin, and Sydney. Its RAKBANK case, listed as 2026, covers a UAE bank whose Personal, Business, Wholesale, and Islamic businesses had conflicting identities. Koto set a masterbrand structure, refined the logo with an Arabic version, brightened the red, designed 11 physical cards, ran a launch campaign, and applied the identity to signage and wayfinding for branches, cashpoints, and offices. For the app, it built a system and component library and worked with developers to carry the identity into the build.
The page gives no app feature design and no results, so ask Koto who designed the app flows. Its Nubank case adds a modular graphic system, animated illustrations and interactions inside the app, a redesigned nu.com, two sub-brand identities, launch films, and a keynote presentation for the brand’s debut in Miami.
Lynxeye: identity, app, and ATMs for a Thai bank
Lynxeye describes itself as a management consultancy, belongs to Eraneos Group, and lists offices in Stockholm and Singapore. Its Bangkok Bank case covers an identity system with typography, imagery, and illustration, a redesign of the mobile banking app built with the bank’s digital team on top of legacy systems, ATM design, branch interiors, exterior signage, and headquarters signage.
The first phase of rebranded ATMs rolled out in 2023, and the page says the identity is live across the app, the website, thousands of ATMs, and renovated branches. It gives no figures. Because the app work was shared with the bank’s team, ask which screens Lynxeye designed.
Fintech and insurance
Clay: brand, website, and web app for a wealth startup
Clay lists offices in San Francisco, New York, Austin, Denver, Lisbon, and Belgrade. Its Wealth case covers a digital estate planning company. Clay worked with the product and marketing teams on a logotype, bold typography, a green and yellow palette, custom illustrations, a storytelling website, a web app with guided flows for entering sensitive asset details, and a design system. The page gives no dates or numbers, only a quote from Wealth’s VP of Product. It is a startup case, so ask whether Clay has carried a rebrand through cards and branches.
Ragged Edge: a rebrand and design system for Wise
Ragged Edge is based in London. Its Wise case covers a rebrand launched in 175 countries, with brand strategy, a vivid green palette, a redrawn logo, a bespoke typeface called Wise Sans, a verbal identity, and a digital design system co-created with Wise’s product design team. It also built a Wise Platform sub-brand aimed at large financial institutions. The partnership is in its fourth year, and the page reports a 10% rise in website conversions. Wise is not a bank, and it brought its own product designers, so read the case as a model of the shared system and not as a bank rebrand.
Work & Co: a home insurer’s identity and claims flow
Work & Co lists its headquarters in Brooklyn. Its Hippo case covers a home insurance startup. Work & Co evolved the visual identity with a new logo, illustrations, animations, and iconography, and designed the web quote form, a real-time claims flow and dashboard, and concepts for a companion app. The page says the work began in 2015, that Work & Co took an equity stake, and reports quotes in 60 seconds. It is insurance, so ask for financial-services cases closer to retail banking. Its clients page also lists Chase, with no case study linked.
How to run a rebrand and an app together
None of the cases above describes the management of both projects, so this is our own guidance, built from what the cases show was delivered.
- Build one design system with the brand in it. Identity and app should draw on one set of decisions: color, type, spacing, icons, and motion. Koto’s RAKBANK case and Lynxeye’s Bangkok Bank case both describe a design system as the link between the identity and the app.
- Fix the brand core before the app screens are final. Logo, color, type, and tone of voice come first, and the app’s components are built on them. Cards, signage, and campaigns can follow. Lynxeye’s page describes ATMs rolling out in phases, and DEPT’s Migros Bank case shows the same order on the web, with a relaunch after the identity.
- Put one person in charge of both. Use one brief and hold reviews where a brand decision and an app screen sit side by side. If two agencies share the job, name who breaks ties between them.
- Plan the store release with the brand change. The app name, icon, and screenshots are part of the rebrand. A phased release lets you catch sign-in and saved-data problems before every customer gets the update; our guide to releasing a redesigned bank app covers the store controls.
- Match the branch rollout to the digital one. Decide what a customer sees in the first week: the app, the website, and the branch window should not show two different banks. Ask legal and compliance early which approvals a new name or logo needs.
How to choose
- A bank rebrand that reaches branches, cards, and the app: Koto on RAKBANK, Lynxeye on Bangkok Bank, or Designit on Nykredit.
- A digital-first brand with a new app: Humbleteam on One Bank, Clay on Wealth, or Koto on Nubank.
- A shared design system between brand and product teams: Ragged Edge on Wise.
- A product-led bank project where the identity already exists: Humbleteam on Bank Muscat. Ask it for a rebrand reference at bank scale.
Then give every agency on your shortlist the same test. Ask it to put the transfer confirmation screen, a debit card, and a branch sign on one page, and to name the design decisions the three share. A strong answer points to shared colors, type, and icon rules, and says who maintains them after launch. A weak answer shows three separate mockups that happen to be the same color.
For help choosing a design partner for a wider bank program, see choosing a design partner for retail banking transformation.
