Audit
30+
Leading HealthTech platforms analyzed for UX insights
Year
2025
Month
February
Verticals
Mental Health, Telehealth, Pet Health
Mental Health
Fields researched
Social Proof
Provider selection
Pricing
Onboarding
Support
Audit
30+ Leading HealthTech platforms analyzed for UX insights
Year
2025
Month
January
Fields researched
Social Proof
Provider selection
Pricing
Onboarding
Support
Selection Criteria
Our research focused on widely trusted, well-funded apps with a proven track record of success.
4.0+ AppStore rating
$10M+ funding
4.0+ Trustpilot rating
4.0+ AppStore rating
$10M+ funding
4.0+ Trustpilot rating
Mental health — 20
Telehealth — 9
Pet Health — 3
Key Landing Page Elements
We examined the key elements presented on landing pages and how they contribute to user engagement.
Any medical startup needs strong social proof, clear pricing with insurance details, and expert-backed credibility to build trust.
.
Mental health
Telehealth
OnlineVet
How It Works
Alma
Betterhelp
Brightside
Calmerry
Cerebral
Clearly
7 Cups
️Growtherapy
Headspace
It's Complicated
Little Otter
Meela
Nuna
Options MD
Perci
Rula
Talkiatry
Talkspace
Two Chairs
WorkitHealth
BicMD
Doctor on demand
Folx Health
Good RX
HealthTap
PlushCare
Sesame
Teladoc
Zocdoc
Chewy
PangoVet
Vetster
80% of platforms clearly explain how their service works
yes — 25
no — 7
Social Proof
71% of platforms display testimonials, ratings, and trust signals
yes — 23
no — 9
Verified Reviews
Only 37% of platforms provide authenticated user feedback
yes — 12
no — 20
Pricing Transparency
71% of platforms disclose pricing before booking
yes — 32
no — 9
Insurance Compatibility
55% of platforms support insurance
yes — 16
no — 13
irrelevant — 3
Provider Directory
56% of platforms feature a directory of therapists with profiles
yes — 18
no — 14
Mobile App
53% of platforms offer a mobile app
yes — 17
no — 15
Legend
yes
no
no info
How It Works
25
7
80% of platforms clearly explain how their service works
Companies
Yes — 25
Alma
Betterhelp
Brightside
Calmerry
Clearly
7 Cups
Growtherapy
Little Otter
Meela
Nuna
Options MD
Perci
Rula
Talkiatry
Talkspace
Two Chairs
BicMD
Doctor on demand
Folx Health
Good RX
PlushCare
Zocdoc
Chewy
PangoVet
Vetster
NO — 7
Cerebral
Headspace
It’s Complicated
WorkitHealth
HealthTap
Sesame
Teladoc
Social Proof
23
9
71% of platforms display testimonials, ratings, and trust signals
Companies
Yes — 23
Betterhelp
Brightside
Calmerry
Cerebral
Clearly
7 Cups
Growtherapy
Headspace
It’s Complicated
Little Otter
Perci
Talkiatry
Talkspace
Two Chairs
BicMD
Doctor on demand
Folx Health
PlushCare
Zocdoc
Vetster
WorkitHealth
Teladoc
Sesame
NO — 9
Alma
Meela
Nuna
Options MD
Rula
Good RX
HealthTap
Chewy
PangoVet
Verified Reviews
12
20
Only 37% of platforms provide authenticated user feedback
Companies
Yes — 12
Cerebral
Alma
Growtherapy
Brightside
Rula
Calmerry
Perci
Meela
7 Cups
Teladoc
PlushCare
Vetster
NO — 20
Headspace
It’s Complicated
Nuna
Chewy
PangoVet
Good RX
Folx Health
Doctor on demand
Talkiatry
Two Chairs
Zocdoc
Talkspace
Options MD
WorkitHealth
HealthTap
BicMD
Sesame
Betterhelp
Clearly
Little Otter
Pricing Transparency
23
9
71% of platforms disclose pricing before booking
Companies
Yes — 23
Calmerry
Clearly
Growtherapy
Little Otter
Meela
Nuna
Options MD
Perci
HealthTap
Headspace
WorkitHealth
It’s Complicated
Talkiatry
Talkspace
BicMD
Doctor on demand
Sesame
Folx Health
Good RX
PlushCare
Chewy
Vetster
Cerebral
NO — 9
Alma
Betterhelp
Brightside
7 Cups
Rula
Two Chairs
Teladoc
Zocdoc
PangoVet
Insurance Compatibility
16
13
3
55% of platforms support insurance
Companies
Yes — 16
Alma
Brightside
Cerebral
7 Cups
Growtherapy
Little Otter
Options MD
Rula
Talkiatry
Talkspace
WorkitHealth
Doctor on demand
Folx Health
HealthTap
PlushCare
Vetster
NO — 13
Betterhelp
Calmerry
Clearly
Headspace
It’s Complicated
Meela
Nuna
Perci
Two Chairs
BicMD
Good RX
Sesame
Teladoc
NO info — 3
Chewy
PangoVet
Vetster
Provider Directory
18
14
56% of platforms feature a directory of therapists with profiles
Companies
Yes — 18
Alma
Brightside
Clearly
It’s Complicated
Little Otter
Meela
Nuna
Perci
Talkiatry
Two Chairs
BicMD
Doctor on demand
Folx Health
HealthTap
PlushCare
Sesame
PangoVet
Vetster
NO — 14
Cerebral
Headspace
WorkitHealth
Teladoc
Betterhelp
Calmerry
7 Cups
Growtherapy
Options MD
Rula
Talkspace
Good RX
Zocdoc
Chewy
Mobile App
17
15
53% of platforms offer a mobile app
Companies
Yes — 17
Betterhelp
Brightside
Clearly
7 Cups
Little Otter
Talkspace
Doctor on demand
WorkitHealth
Good RX
Teladoc
Headspace
PlushCare
Zocdoc
Chewy
HealthTap
Vetster
Cerebral
NO — 15
Alma
Calmerry
Growtherapy
It’s Complicated
Meela
Nuna
Options MD
Perci
Rula
Talkiatry
Two Chairs
BicMD
Folx Health
Sesame
PangoVet
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Sign-Up & Support Features
We analyzed the user journey from sign-up to onboarding to uncover friction points and best practices in telemedicine platforms.
Medical startups build trust by simplifying registration, offering emergency support, and ensuring transparent onboarding.
.
Mental health
Telehealth
OnlineVet
Sign-Up Process:
<5 Steps
<5 Steps
Alma
Betterhelp
Brightside
Calmerry
Cerebral
Clearly
7 Cups
️Growtherapy
Headspace
It's Complicated
Little Otter
Meela
Nuna
Options MD
Perci
Rula
Talkiatry
Talkspace
Two Chairs
WorkitHealth
BicMD
Doctor on demand
Folx Health
Good RX
HealthTap
PlushCare
Sesame
Teladoc
Zocdoc
Chewy
PangoVet
Vetster
The average sign-up process includes around 4 steps
yes — 19
no — 5
no info — 6
do not create an account— 2
Questionnaire Pre-Sign-Up
Only 43% of platforms require users to complete a questionnaire before signing up
yes — 14
no — 18
Onboarding:
<10 questions
<10 questions
On average, onboarding questionnaires contain 9 questions
yes — 22
no — 9
no info — 1
Medical History
Only 34% of platforms collect patient medical history during sign-up
yes — 11
no — 21
Emergency
50% of platforms offer built-in emergency response features
yes — 16
no — 16
Comprehensive FAQ
70% of platforms offer helpful FAQs, with 30% optimized for search engines
yes — 22
no — 8
no FAQ — 2
Chatbot
Only 34% of platforms feature a chatbot for user support
yes — 11
no — 21
Satisfaction Guarantees
Only 12% of companies provide satisfaction guarantees
yes — 4
no — 28
Promo Codes and Discounts
51% of platforms let users to apply promo codes
yes — 14
no — 13
no info — 5
Legend
yes
no
no info
do not create an account
Sign-Up Process: <5 Steps
19
5
6
2
The average sign-up process includes around 4 steps
Companies
Yes — 19
Betterhelp
Brightside
Cerebral
Clearly
Growtherapy
It’s Complicated
Little Otter
Nuna
Options MD
Perci
Rula
Talkspace
BicMD
Good RX
HealthTap
Sesame
Teladoc
Chewy
Vetster
NO — 5
Headspace
Talkiatry
WorkitHealth
Doctor on demand
Folx Health
NO INFO — 6
Calmerry
7 Cups
Meela
Two Chairs
PlushCare
Zocdoc
dO NOT CREATE AN ACCOUNT — 2
Alma
PangoVet
Questionnaire Pre-Sign-Up
14
18
Only 43% of platforms require users to complete a questionnaire before signing up
Companies
Yes — 14
Alma
It’s Complicated
Little Otter
Nuna
Talkiatry
Two Chairs
Doctor on demand
Folx Health
Good RX
PlushCare
Sesame
Teladoc
Chewy
PangoVet
NO — 18
Betterhelp
Brightside
Calmerry
Cerebral
Clearly
7 Cups
Growtherapy
Headspace
Meela
Options MD
Perci
Rula
Talkspace
WorkitHealth
BicMD
HealthTap
Zocdoc
Vetster
Onboarding: <10 questions
22
9
1
On average, onboarding questionnaires contain 9 questions
Companies
Yes — 22
Alma
Cerebral
Clearly
7 Cups
Headspace
Nuna
Options MD
Perci
Rula
Talkspace
Two Chairs
WorkitHealth
BicMD
Folx Health
Good RX
HealthTap
PlushCare
Sesame
Zocdoc
Chewy
PangoVet
Vetster
NO — 9
Betterhelp
Brightside
Calmerry
It’s Complicated
Little Otter
Meela
Talkiatry
Doctor on demand
Teladoc
NO INFO — 1
Growtherapy
Medical History
11
21
Only 34% of platforms collect patient medical history during sign-up
Companies
Yes — 11
Brightside
Growtherapy
Meela
Perci
Talkiatry
Two Chairs
Good RX
HealthTap
PlushCare
Teladoc
Chewy
NO — 21
Alma
Betterhelp
Calmerry
Cerebral
Clearly
7 Cups
Headspace
It’s Complicated
Little Otter
Nuna
Options MD
Rula
Talkspace
WorkitHealth
BicMD
Doctor on demand
Folx Health
Sesame
Zocdoc
PangoVet
Vetster
Emergency
16
16
50% of platforms offer built-in emergency response features
Companies
Yes — 16
Betterhelp
Brightside
Cerebral
7 Cups
Little Otter
Options MD
Perci
Rula
Talkiatry
Talkspace
Two Chairs
WorkitHealth
Doctor on demand
HealthTap
PlushCare
Vetster
NO — 16
Alma
Calmerry
Clearly
Growtherapy
Headspace
It’s Complicated
Meela
Nuna
BicMD
Folx Health
Good RX
Sesame
Teladoc
Zocdoc
Chewy
PangoVet
Comprehensive FAQ
22
8
2
70% of platforms offer helpful FAQs, with 30% optimized for search engines
Companies
Yes — 22
Betterhelp
Brightside
Calmerry
Cerebral
Clearly
7 Cups
It’s Complicated
Meela
Nuna
Perci
Rula
Talkiatry
Talkspace
Two Chairs
BicMD
Doctor on demand
Folx Health
Good RX
HealthTap
PlushCare
Chewy
Vetster
NO — 8
Alma
Growtherapy
Little Otter
Options MD
WorkitHealth
Sesame
Teladoc
Zocdoc
NO INFO — 2
Headspace
Vetster
Chatbot
11
21
Only 34% of the platforms feature a chatbot for user support
Companies
Yes — 11
Brightside
Calmerry
Clearly
Little Otter
Nuna
Talkiatry
Talkspace
Good RX
HealthTap
Chewy
Vetster
NO — 21
Alma
Betterhelp
Cerebral
7 Cups
Growtherapy
Headspace
It’s Complicated
Meela
Options MD
Perci
Rula
Two Chairs
WorkitHealth
BicMD
Doctor on demand
Folx Health
PlushCare
Sesame
Teladoc
Zocdoc
PangoVet
Satisfaction Guarantees
4
28
Only 12% of companies provide satisfaction guarantees
Companies
Yes — 4
Calmerry
Cerebral
Clearly
Talkspace
NO — 28
Alma
Betterhelp
Brightside
7 Cups
Growtherapy
Headspace
It’s Complicated
Little Otter
Meela
Nuna
Options MD
Perci
Rula
Talkiatry
Two Chairs
WorkitHealth
BicMD
Doctor on demand
Folx Health
Good RX
HealthTap
PlushCare
Sesame
Teladoc
Zocdoc
Chewy
PangoVet
Vetster
Promo Codes and Discounts
14
13
5
51% of platforms let users to apply promo codes
Companies
Yes — 14
Brightside
Calmerry
Cerebral
Clearly
7 Cups
Headspace
It’s Complicated
Perci
Talkspace
HealthTap
Sesame
Chewy
PangoVet
Vetster
NO — 13
Alma
Betterhelp
Growtherapy
Nuna
Options MD
Rula
Two Chairs
WorkitHealth
BicMD
Folx Health
Good RX
PlushCare
Teladoc
NO INFO — 5
Little Otter
Meela
Talkiatry
Doctor on demand
Zocdoc
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