AI flow design · healthtech

AI flow design for healthtech: evidence, confidence, and the override.

A model’s answer only helps if a clinician acts on it and knows why. So we design the four things most AI health products leave to a tooltip: confidence, evidence, the override, and the wrong answer.

Clinical decision support and assisted review · Prague and Dubai

The team on your assisted flows also designs for
RimacCliniqueFormula 1LogitechCluelyNBAAcronisTinderSociete GeneraleRoyal CaribbeanRimacCliniqueFormula 1LogitechCluelyNBAAcronisTinderSociete GeneraleRoyal CaribbeanRimacCliniqueFormula 1LogitechCluelyNBAAcronisTinderSociete GeneraleRoyal Caribbean

Why healthtech teams bring us in for AI flows

We design the override first

The most important screen in an AI health product is the one where the clinician thinks the model is wrong. If overriding is slower than accepting, clinicians stop checking and start rubber-stamping.

Evidence behind every number

A percentage means little on its own. We show what the suggestion is based on: the reading, the record, the comparable case. That is what a professional evaluates.

We have shipped it three times

Qantev for insurance decisions, Eko Health for device-driven assessment, and Pearl Dental AI for FDA-cleared diagnostics used by 29,000+ US dentists. Our AI infrastructure page describes that work.

Inconclusive is a real answer

Most clinical AI interfaces are designed for the confident case. The ones that get trusted are designed for the uncertain one: what the screen says when the model does not know, and what the clinician is asked to do next.

In clinical AI, trust comes from what happens when the model is wrong.

We design the failure and the override before the result screen.

Types of clinical AI flows we build

From the first clickable prototype to a suggestion a clinician acts on.

  • 01 Suggestion with its basis The output, the evidence behind it, and the way to check that evidence.
  • 02 Confidence that means something A number a clinician can act on, not a percentage with no unit behind it.
  • 03 Override in one action Disagreeing with the model is a first-class path, not a support ticket.
  • 04 Inconclusive results The screen for when the model does not know, and what happens to the case.
  • 05 Triage and prioritization Model output that reorders a queue without hiding what it moved.
  • 06 Audit and traceability Which version said what, when, and who acted on it.
  • 07 Consent and data boundaries What the model sees, what leaves the building, and how a patient is told.
  • 08 Model change management The screens for the day the model is retrained and the outputs move.

The four flows an AI health product needs

Patterns from clinical and insurance work we have shipped.

Flow 01

Suggestion with its basis

One view shows the output, what it was derived from, and how sure the model is, in the clinician’s language. Confidence translates into a next step: review, confirm, or escalate.

Flow 02

Override in one action

Disagreeing is a primary button. Capturing the reason takes one tap. The model gets its feedback, and the record shows a human decided.

Flow 03

Inconclusive as a real result

“Not sure” gets a designed screen with a next step. Most clinical AI interfaces treat it as an error and push the user into a dead end.

Flow 04

Consent and data boundaries

What the model sees, what the data is used for, and what it never does. We write it into the flow in plain language, and your legal team reviews every word.

From idea to launch

The override is designed before the happy path.

01

Decision mapping

Which decision the model supports, who makes it, and what it costs to be wrong.

02

Evidence and states

Confident, uncertain, inconclusive, and wrong — all four designed as screens.

03

The override

Disagreement designed first, so the rest of the flow is built around it.

04

Interface and system

Components that carry evidence and audit trails, handed over in code.

05

Validate and ship

Tested with clinicians on real cases, then read against the numbers we agreed.

B&T lab
Their speed, quality, and positive attitude really impressed us.

Evgeny Blagonravov Founder&CEO, B&T lab

Read the full review

Join hundreds of teams. And counting.

4.9
35 client reviews
Ben Lang
We have navigated the partnership successfully to date.
10
9
7
3
No items found.
8
replies
Native
Founder & CEO
Rachel Rosenson
I was impressed by their flexibility and willingness to adapt to our schedule even though it wasn’t always convenient.
8
4
7
4
16
No items found.
6
replies
Nexar
Product Designer
Hantz Févry
We were in constant touch with our Design Lead, and he was really a part of our team.
9
16
11
No items found.
11
replies
Stoovo
Co-Founder & CEO
Clara Chow
They’ve delivered on tight timelines even with confusing objectives, providing extremely high-quality work.
7
20
9
14
No items found.
10
replies
Piñata
Co-founder, Chief Product Officer
Sergio Sanchez
The app looks great! Thank you very much for all your hard work and your patience!!
18
10
6
7
4
No items found.
5
replies
Ultralytics
Lead Mobile Developer
Wade Murray
Great job guys, wonderful presentations and work.
17
9
11
4
No items found.
10
replies
Lima One
Digital Products and Experience
Nurit Gazit
Their high level of quality work and professionalism was impressive.
21
10
6
3
5
No items found.
6
replies
Marcel Art
Head of Product
Samantha Jollivet
They went beyond by putting in overtime hours when necessary to ensure the project's success.
23
11
4
No items found.
12
replies
Tangible Markets
Operations Coordinator
Paul Keizer
The team was very responsive and open to my feedback.
27
3
11
4
No items found.
8
replies
Investment company
President
Evgeny Blagonravov
Their speed, quality, and positive attitude really impressed us.
20
9
7
14
No items found.
17
replies
B&T lab
Founder&CEO
Sophie Lezama
UX design isn’t easy to get right but with them, we can move fast without compromising quality.
16
8
17
6
No items found.
11
replies
Spren (Elite HRV)
Innovation Director
Peter Varga
The collaboration was very lean and transparent. The work was very well structured.
3
7
14
9
6
No items found.
12
replies
Lafluence
Founder & CEO
Ben Lang
We have navigated the partnership successfully to date.
10
9
7
3
No items found.
8
replies
Native
Founder & CEO
Rachel Rosenson
I was impressed by their flexibility and willingness to adapt to our schedule even though it wasn’t always convenient.
8
4
7
4
16
No items found.
6
replies
Nexar
Product Designer
Hantz Févry
We were in constant touch with our Design Lead, and he was really a part of our team.
9
16
11
No items found.
11
replies
Stoovo
Co-Founder & CEO
Clara Chow
They’ve delivered on tight timelines even with confusing objectives, providing extremely high-quality work.
7
20
9
14
No items found.
10
replies
Piñata
Co-founder, Chief Product Officer
Sergio Sanchez
The app looks great! Thank you very much for all your hard work and your patience!!
18
10
6
7
4
No items found.
5
replies
Ultralytics
Lead Mobile Developer
Wade Murray
Great job guys, wonderful presentations and work.
17
9
11
4
No items found.
10
replies
Lima One
Digital Products and Experience
Nurit Gazit
Their high level of quality work and professionalism was impressive.
21
10
6
3
5
No items found.
6
replies
Marcel Art
Head of Product
Samantha Jollivet
They went beyond by putting in overtime hours when necessary to ensure the project's success.
23
11
4
No items found.
12
replies
Tangible Markets
Operations Coordinator
Paul Keizer
The team was very responsive and open to my feedback.
27
3
11
4
No items found.
8
replies
Investment company
President
Evgeny Blagonravov
Their speed, quality, and positive attitude really impressed us.
20
9
7
14
No items found.
17
replies
B&T lab
Founder&CEO
Sophie Lezama
UX design isn’t easy to get right but with them, we can move fast without compromising quality.
16
8
17
6
No items found.
11
replies
Spren (Elite HRV)
Innovation Director
Peter Varga
The collaboration was very lean and transparent. The work was very well structured.
3
7
14
9
6
No items found.
12
replies
Lafluence
Founder & CEO

See what this would look like on your product.

Send the product and the deadline. You get a reply within 24 hours with the closest cases, a timeline and an estimate.

We reply within 24 hours, with cases and an estimate.

Questions?

How do you show model confidence to a clinician?

As a recommended next step, with the evidence attached. We pair the output with what it was derived from and translate confidence into an action: review, confirm, or escalate. The raw number stays available for the people who want it.

How do you design for the model being wrong?

Override is a primary action, capturing a reason takes one tap, and the record shows a human decided. Inconclusive results get a designed path instead of an error state. We design those screens before the happy path, because they decide whether the product is trusted after its first mistake.

Do you work with regulated AI medical devices?

Yes. We designed for Pearl Dental AI, FDA-cleared diagnostics used by 29,000+ US dentists, and for clinical device software at Eko Health. We are designers, not a regulatory consultancy: your quality and regulatory function owns the standard, and we make the interface meet it without becoming unusable.

Can you design the AI feature and the rest of the product?

Yes, and it usually works better that way. An assisted-review flow that clashes with the rest of the interface reads as a bolted-on experiment, and that impression is exactly what stops clinicians from using it.

What happens on the day the model is retrained?

The outputs move, and every clinician who trusted last week’s behavior notices. We design that day: what changes, who is told, what happens to cases already in the queue, and how a clinician sees which model version produced a result.

How do you know whether the flow worked?

We agree the numbers before the work starts — override rate and the reasons behind it, time to a decision, how often the evidence is opened, cases sent to escalation — and read them after release. A high override rate is not automatically a failure; not knowing why it is high always is.

Tell us what you are shipping.

Send the product and the deadline. You get a reply within 24 hours with the closest cases, a timeline and an estimate.

We reply within 24 hours, with cases and an estimate.

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UAE, Dubai, Internet City Offices
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