In production in 4 weeks. Why teams choose Humbleteam over DixonBaxi
DixonBaxi is a brand agency whose site shows identities for leagues, broadcasters, and streaming names. We are a 49-person product design company that designs the apps those audiences use, and we move from brief to tested product in days.
Facts about DixonBaxi from their own site and LinkedIn · October 7, 2026
How each company describes itself
DixonBaxi
DixonBaxi’s site opens with “Brave brands change the world. We help create them.” Its careers page calls it a global brand agency, with open roles at its London studio. Case studies run from brand identity and motion to channel and league rebrands.
Work shown on the home page includes the LA Rams, ESPN, AC Milan, and Formula 1, plus a brand identity for the earned-wage platform DailyPay. LinkedIn lists 11–50 employees and gives its location as global.
Humbleteam
Our job starts where a brand meets a screen people tap every day. Logitech’s desk-booking app, website, and design system went into production in 4 weeks with us, and a B2B banking MVP for ING reached a tested product in 5 days.
Sport and money are our deepest verticals. We benchmark 27 sports apps every four weeks, designed FanDuel’s sportsbook UI direction, and have shipped work for 56 fintechs and 30+ major banks. We’ve done it since 2017, with 80+ design awards and 200+ projects.
Three reasons teams pick us over DixonBaxi
Each one matters once the brand has to work inside an app.
Live product in 4 weeks
For Logitech we put a desk-booking app, a website, and a design system into production in 4 weeks. ING’s banking MVP needed only 5 days to go from zero to tested. AI skills make our app and web design 20–40% faster, we reply to an enquiry within 24 hours, and a project can start next week.
Sport product UX, measured monthly
A league identity tells fans who you are; the app decides whether they stay. We rerun a benchmark of 27 sports apps every four weeks and designed FanDuel’s sportsbook flows for betting, following games, and claiming a promotion. The same team carries 56 fintechs and 30+ banks, so payments and wallets inside a sports app are familiar ground.
Eight years of seniority per seat
Each senior seat on a Humbleteam team carries 9 years of experience on average, and whoever pitches the work also does it. The 200+ projects we have shipped since 2017 brought 80+ design awards, 14 of them from Awwwards. Our Clutch page shows 4.9 from 35 reviews, and 70% of clients book a second project with us.
Humbleteam vs DixonBaxi, side by side
Every DixonBaxi fact here is from their own site or LinkedIn page. Where they publish nothing, the row says so.
| Compared on | Humbleteam | DixonBaxi |
|---|---|---|
| Time to a tested prototype | 5 days, from zero to a tested banking MVP with ING | Not published on their site |
| Brief to first clickable prototype | 2 weeks on average | Not published on their site |
| How fast you can start | 24-hour reply; a sports or fintech project can start next week | Not published on their site |
| Fintech and regulated depth | 56 fintechs and 30+ major banks, 5 YC-backed fintechs with our designers in-house | One fintech brand identity shown, for DailyPay |
| AI in delivery | AI cuts our design time by 20–40%; our agents also run inside client teams | Not published on the pages we read |
| Projects shipped since 2017 | 200+ projects since 2017; 64 shown on /work | Not published on their site |
| Best known for | Product UX/UI for sport, fintech, healthtech, and AI products | Brand identities for sports teams, broadcasters, and streaming services |
When DixonBaxi is the better call
Two briefs their portfolio is built for.
Rebranding a club or a league
DixonBaxi’s site shows identity work for the LA Rams, AC Milan, Everton, and Formula 1. If the brief is the crest, the type, and the motion language of a club or league, that portfolio speaks directly to it.
A channel identity for broadcast
Their case list includes ESPN, Hulu, ITV, and Tubi. For an on-air channel identity, idents, and a motion system that runs across broadcast and streaming, DixonBaxi has done that exact job many times.
What we bring to a sport or fintech app
Three figures from our own record.
4 weeks
to production for Logitech
app, website, and design system
27
sports apps benchmarked
rerun every four weeks
56
fintechs designed for
plus 30+ major banks
Work you can open and check
Sport, hardware, and fintech, each one a live product.
Put us on the shortlist.
Send your product and the decision you are trying to make. We reply with the cases closest to it, a timeline and an estimate — and we will say so if the other option is the better fit.
Questions?
Is Humbleteam a good alternative to DixonBaxi?
It is when the brief is an app rather than an identity. We put Logitech’s booking app, site, and design system into production in 4 weeks and benchmark 27 sports apps every four weeks. DixonBaxi’s site centers on brand identities for teams, leagues, and broadcasters. A club can hire DixonBaxi for the crest and us for the fan app.
Humbleteam or DixonBaxi: who delivers faster?
Our timelines are published, and DixonBaxi’s site does not publish theirs. We took an ING banking MVP from zero to a tested product in 5 days, tested a small-business banking prototype for ING in 23 days, and shipped Logitech’s app in 4 weeks. A typical brief reaches its first clickable prototype in 2 weeks, and a new enquiry hears back within 24 hours.
Who should design a sports fan app or a betting product?
We should, if the product is the deliverable. Our benchmark of 27 sports apps is rerun every four weeks, so our advice reflects what the market shipped last month. We designed FanDuel’s sportsbook UI direction, and 56 fintechs and 30+ banks cover the payments side. DixonBaxi’s sport work on its site is brand identity for the LA Rams, AC Milan, and Formula 1.
How big is each team, and who does the work?
Our 49 people work from Prague and Dubai across European and Gulf hours, and the seniors on your first call stay on the project to launch. They average 9 years of experience. LinkedIn lists DixonBaxi at 11–50 employees, and its careers site lists open roles in London. Their site does not say how a project team is staffed.
How much does each cost, and how soon can we start?
There is no public price list on either site. Sport and fintech clients choose between a fixed-price audit, a scoped implementation, and a monthly retainer, each priced on the first call. Send a brief today and you hear from us within 24 hours; the work can start next week. DixonBaxi’s site does not publish pricing or availability, so ask them directly.
Other comparisons
Same structure, same sourcing rules, one page per shortlist we keep meeting.
What we checked, and when
Everything stated about DixonBaxi on this page comes from their own public pages, read onOctober 7, 2026. We describe what they are strong at, not what they are bad at. If something here is out of date or wrong, write to hi@humbleteam.com and we will fix the page.
- dixonbaxi.com — home, DailyPay case study, and The DixonBaxi Way · read October 7, 2026
- joinus.dixonbaxi.com — careers page · read October 7, 2026
- LinkedIn — DixonBaxi company page · read October 7, 2026
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