200+ projects since 2017. Why teams choose Humbleteam over Smith & Diction
Smith & Diction is a Philadelphia studio for brand identities, logos, and copy. We’re a 49-person product design team that carries a brand into the app, website, and design system, with 200+ projects since 2017.
Facts about Smith & Diction from their own site and LinkedIn · October 7, 2026
How each company describes itself
Smith & Diction
Smith & Diction’s home page reads “Thoughtful identities for imaginative clients.” Its site describes a design and copy studio in Philadelphia specializing in branding, typography, logo design, art direction, and conceptual brand identities. It also runs an online shop and publishes a process document.
The studio works from the BOK Building in South Philadelphia, and LinkedIn lists 2–10 employees in the United States. Its work page shows identities for Perplexity, Calendly, Superhuman, and Gamma, next to wineries, hotels, galleries, and coffee brands.
Humbleteam
We design the brand identity and the app or website it has to live in. Since 2017 we’ve run 200+ projects, and Logitech’s desk-booking app, website, and design system reached production in 4 weeks.
We’re 49 people in Prague and Dubai with 56 fintechs, 30+ major banks, and AI products such as Cluely and Afternoon in the portfolio. We hold 80+ design awards and a 4.9 Clutch rating across 35 reviews.
Three reasons teams pick us over Smith & Diction
Each one shows once the identity has to run inside software.
Brand carried into the product
Our services run from brand identity to UX research, UX/UI, design systems, websites, and mobile apps. One Bank got its brand and digital experience from us, and Tinder Black got both brand and UX/UI. Logitech’s app, website, and design system were in production 4 weeks after we started.
A tested MVP inside a week
A B2B banking MVP for ING Amsterdam reached testing in 5 days, and an AI text-to-video platform had its prototype in 15 days. Clickable prototypes arrive 2 weeks after a signed brief, on average. We answer enquiries within 24 hours and can start next week.
200+ projects and a public record
Since 2017 we’ve completed 200+ projects; 64 are on our work page and 18 are full case studies. The record also includes 80+ design awards, 14 of them Awwwards wins, and 4.9 on Clutch from 35 reviews. Our senior designers average 9 years of experience, and 70% of our clients hire us again.
Humbleteam vs Smith & Diction, side by side
Every Smith & Diction fact here is from their own site or LinkedIn page. Where they publish nothing, the row says so.
| Compared on | Humbleteam | Smith & Diction |
|---|---|---|
| Projects shipped since 2017 | 200+ projects; 64 on our work page, 18 published case studies | Not published on their site |
| Product design scope | UX research, UX/UI, design systems, websites, and mobile apps, plus brand identity | Branding, typography, logo design, art direction, and copy |
| Time to a tested prototype | 5 days for a B2B banking MVP with ING Amsterdam | Not published on their site |
| Brief to first clickable prototype | 2 weeks on average | Not published on their site |
| How fast you can start | Reply within 24 hours; a project can start next week | Not published on their site |
| Independent proof | 4.9 on Clutch across 35 reviews; 80+ design awards | Not published on the pages we read |
| How pricing works | Fixed-price audit, scoped implementation, or monthly retainer; estimate on the first call | Not published on their site |
When Smith & Diction is the better call
Two briefs that match their studio closely.
An identity with the copy written in
Smith & Diction presents itself as a design and copy studio, and its AI brand work includes Perplexity, Gamma, and Alma. If you want copywriting and a conceptual logo from one small team, that is their core offer.
Packaging, signage, and print for a venue
Their work page shows wine labels, tasting-room wayfinding, hotel signage, and coffee packaging. For a physical brand in hospitality or food, those references fit better than our product portfolio.
What we bring to the table
Track record and product reach.
200+
projects since 2017
64 on our work page
4 weeks
app, website, and design system
Logitech, in production
80+
design awards
including 14 Awwwards wins
Work you can check
An AI brand, an AI product, and a fintech identity carried into an app.
Put us on the shortlist.
Send your product and the decision you are trying to make. We reply with the cases closest to it, a timeline and an estimate — and we will say so if the other option is the better fit.
Questions?
Is Humbleteam a good alternative to Smith & Diction?
Yes, when the brand has to carry into an app, website, or design system. We’ve run 200+ projects since 2017, and Logitech’s desk-booking app, website, and design system reached production in 4 weeks. Smith & Diction is a Philadelphia design and copy studio for brand identities, with 2–10 employees on LinkedIn and AI brands such as Perplexity and Gamma.
Humbleteam or Smith & Diction: who delivers faster?
We publish our timelines, and Smith & Diction’s site does not. Ours: 5 days to a tested banking MVP with ING Amsterdam, 15 days to a prototype for an AI text-to-video platform, and 23 days to a user-tested ING prototype. On average, 2 weeks separate a signed brief from the first clickable prototype.
We’re an AI startup that needs a brand and a product. Who should we hire?
If you need both, we cover both in one system: brand identity, UX/UI, design systems, and the website. Our AI work includes Cluely’s real-time meeting assistant and Afternoon’s AI-first finance platform, and our designers work 20–40% faster with AI. Smith & Diction’s AI work shown is brand identity, for Perplexity, Gamma, Superhuman, and Alma.
How big is each team, and who does the work?
All 49 of us work from Prague and Dubai, and senior designers average 9 years of experience. The designers you talk to on day one do the work. Smith & Diction lists 2–10 employees on LinkedIn and works from the BOK Building in Philadelphia, with project enquiries going to one named email address.
How much does each cost, and how soon can we start?
Neither studio publishes a price list. Our options are a fixed-price audit, a scoped implementation, or a monthly retainer, and you hear the estimate on the first call. Expect a reply inside 24 hours and a possible start the following week. Smith & Diction’s site shares a process document and an email address, without prices or start times.
Other comparisons
Same structure, same sourcing rules, one page per shortlist we keep meeting.
What we checked, and when
Everything stated about Smith & Diction on this page comes from their own public pages, read onOctober 7, 2026. We describe what they are strong at, not what they are bad at. If something here is out of date or wrong, write to hi@humbleteam.com and we will fix the page.
- smith-diction.com — home, work, and contact · read October 7, 2026
- LinkedIn — Smith & Diction company page · read October 7, 2026
Last updated
