49 senior people, 24-hour replies. Why teams choose Humbleteam over Nice and Serious
Nice and Serious is a London creative agency that makes brands, campaigns, films, and animation for purpose-led organizations. We are a 49-person product design company that replies within 24 hours and puts a tested app in front of users within days.
Facts about Nice and Serious from their own site and LinkedIn · October 7, 2026

How each company describes itself
Nice and Serious
Nice and Serious calls itself “a purpose-driven creative agency partnering with brands and charities” that want a positive impact. It is a Certified B Corp and a London Living Wage employer, and every brief passes a vote through a tool it calls the Moral Compass. Its services are branding, campaigns, and content, including film production and animation.
The agency says it has worked this way since 2008, from a studio near Tower Bridge in London. LinkedIn lists 11–50 employees. Work shown includes Fairtrade, Vodafone, Wellcome Collection, and Penguin Random House.

Humbleteam
Write to us today and you hear back within 24 hours; the project can start next week. From there the timelines are short: a B2B banking MVP with ING Amsterdam reached a tested product in 5 days, and a signed brief gets a clickable prototype in 2 weeks on average.
Our 49 people in Prague and Dubai design apps and platforms. We have shipped 56 fintechs, studied 30+ healthtech platforms, delivered 200+ projects since 2017, and won 80+ design awards.

Three reasons teams pick us over Nice and Serious
Each one matters when the deliverable is a working product.

A reply tomorrow, work next week
Every new enquiry gets a reply within 24 hours, and a project can start the following week. A B2B banking MVP with ING Amsterdam went from zero to a tested product in 5 days, and Logitech had an app, website, and design system in production in 4 weeks. AI skills make our work 20–40% faster.

Apps and platforms are the core
Product UX/UI, design systems, and mobile apps are our main services, backed by research. We have shipped 56 fintechs, work with 30+ major banks, and studied 30+ healthtech platforms, so regulated flows like KYC, consent, and device states are routine. Eko Health and Luna Ring are on our work page.

Senior people, start to finish
The 49 people in our team are the ones who do the work, and the senior designers on a project average 9 years of experience. Since 2017 we have delivered 200+ projects and won 80+ design awards. Clients rate us 4.9 on Clutch across 35 reviews, and 70% of them return for a second project.
Humbleteam vs Nice and Serious, side by side
Every Nice and Serious fact here is from their own site or LinkedIn page. Where they publish nothing, the row says so.
| Compared on | Humbleteam | Nice and Serious |
|---|---|---|
| How fast you can start | A reply within 24 hours; a project can start next week | Not published on their site; new briefs go to a team vote first |
| Time to a tested prototype | 5 days from zero to a tested B2B banking MVP with ING Amsterdam | Not published on their site |
| Brief to first clickable prototype | 2 weeks on average | Not published on their site |
| App and product UX/UI | Mobile apps, product UX/UI, and design systems as core services | Not among their listed services: branding, campaigns, and content |
| Fintech and regulated depth | 56 fintechs shipped and 30+ major banks | Not published on their site |
| Health product depth | 30+ healthtech platforms studied for our UX research | Health campaigns shown, such as Bowel Cancer UK; no health product work published |
| AI in delivery | 20–40% faster with AI skills; AI agents installed inside client design teams | Not published on their site |
When Nice and Serious is the better call
Two briefs where their model is the reason to hire them.
A charity or impact campaign
Nice and Serious is a Certified B Corp that votes on every brief with its Moral Compass and shows campaigns for Fairtrade, Wellcome Collection, and Bowel Cancer UK. For a cause-led campaign, that focus is the point.
A brand film or animation
Their content service includes film production and animation, and their site shows a 90th-birthday animation for Penguin Books and a film with Vodafone for Safer Internet Day. For story-led film work, they produce it in-house.
What a senior product team brings
Fast starts, senior people, and clients who come back.
24 hours
to reply to a new enquiry
a project can start next week
49
people in Prague and Dubai
on European and Gulf hours
4.9
Clutch rating
across 35 client reviews
Products you can check
Health and fintech products from our work page.
Put us on the shortlist.
Send your product and the decision you are trying to make. We reply with the cases closest to it, a timeline and an estimate — and we will say so if the other option is the better fit.
Questions?
Is Humbleteam a good alternative to Nice and Serious?
Yes, when the deliverable is an app, platform, or product website. We reply within 24 hours, start projects the following week, and took a B2B banking MVP with ING to a tested product in 5 days. Nice and Serious is a London creative agency and Certified B Corp making brands, campaigns, and films for purpose-led organizations since 2008.
Humbleteam or Nice and Serious: who delivers faster?
We publish dated timelines, and Nice and Serious does not. Ours: 5 days to a tested banking MVP with ING, 23 days to a user-tested small-business banking prototype, and 4 weeks for Logitech’s app, website, and design system to reach production. A signed brief reaches a clickable prototype in 2 weeks on average, and every enquiry gets a reply within 24 hours.
Which one fits a health or impact startup building an app?
We do, for the product itself. We studied 30+ healthtech platforms for our research, designed Eko Health’s regulated device states and the Luna Ring app, and shipped 56 fintechs with consent and KYC flows. Nice and Serious shows health campaigns such as Bowel Cancer UK. If you need the campaign around the app, they make that.
How big is each team, and who does the work?
We are 49 people in Prague and Dubai, and the senior designers on your first call do the work, averaging 9 years of experience. LinkedIn lists Nice and Serious at 11–50 employees, and its site describes a mix of thinkers, creators, and makers in London. Ask each agency who will work on your project every week.
How much does each cost, and how soon can we start?
Neither company publishes prices. We quote a fixed-price audit, a scoped implementation, or a monthly retainer on the first call, reply within 24 hours, and can start next week. Nice and Serious lists a contact email and says its team votes on each new brief through its Moral Compass, so ask them how long that takes.
Other comparisons
Same structure, same sourcing rules, one page per shortlist we keep meeting.
What we checked, and when
Everything stated about Nice and Serious on this page comes from their own public pages, read onOctober 7, 2026. We describe what they are strong at, not what they are bad at. If something here is out of date or wrong, write to hi@humbleteam.com and we will fix the page.
- niceandserious.com — home and about · read October 7, 2026
- LinkedIn — Nice and Serious company page · read October 7, 2026
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