Prototype tested in 23 days. Why teams choose Humbleteam over Order
Order is a brand identity and type design office in Brooklyn and Miami, founded in 2017. We are a 49-person product design company, also founded in 2017, that turns briefs into user-tested apps and platforms within weeks.
Facts about Order from their own site and LinkedIn · October 7, 2026
How each company describes itself
Order
Order’s site says “Order is a design office. Our approach is research-based, systematic, and practical.” It was founded in 2017 by Jesse Reed and Hamish Smyth, and its capabilities include brand identity, type design, design systems, naming, guidelines, packaging, exhibitions, and wayfinding. It also runs Order Type Foundry.
Two offices, Brooklyn and Miami, operate independently under a co-founder each. LinkedIn counts 2–10 employees in the United States. Clients shown include Knoll, Herman Miller, MoMA, and The Frick Collection.
Humbleteam
ING’s small-business banking prototype went from brief to designed and user-tested in 23 days with us. On a tighter brief, an ING B2B banking MVP reached a tested product in 5 days.
We started the same year as Order, 2017, and took a different road: digital products in regulated fields. That road runs through 56 fintechs, 30+ major banks, and 30+ healthtech platforms studied. 49 people in Prague and Dubai have since shipped 200+ projects and won 80+ design awards.
Why product teams pick us over Order
Three differences for a brief that ends in an app.
Users test it in weeks
We designed and user-tested a small-business banking prototype for ING in 23 days, and Logitech’s booking app, website, and design system were in production in 4 weeks. Signed briefs average 2 weeks to a clickable prototype. Every enquiry hears back within 24 hours, and the project can begin next week.
Design systems for software
Order’s guidelines and systems serve identities across print, signage, and screens. Ours run inside products: components, states, and tokens for apps used by 56 fintechs and 30+ major banks. For Eko Health we designed every regulated state of a digital stethoscope, and AI skills now make our design work 20–40% faster.
A bigger senior bench
Our bench is 49 people in Prague and Dubai, and its senior designers average 9 years of experience. Whoever you meet on the first call works on your project. Since 2017 we have shipped 200+ projects and hold a 4.9 Clutch rating across 35 reviews, and 70% of clients return for a second project.
Humbleteam vs Order, side by side
Every Order fact here is from their own site or LinkedIn page. Where they publish nothing, the row says so.
| Compared on | Humbleteam | Order |
|---|---|---|
| Time to a tested prototype | ING prototype user-tested in 23 days; B2B MVP tested in 5 days | Not published on their site |
| Brief to first clickable prototype | 2 weeks on average | Not published on their site |
| How fast you can start | A reply within 24 hours, work starting next week | Not published on their site |
| Fintech and regulated depth | 56 fintechs and 30+ major banks | No fintech product practice named on the pages we read |
| Healthtech or sport depth | 30+ health platforms studied; a sports benchmark of 27 apps every four weeks | Not published on their site |
| AI in delivery | Design 20–40% faster with AI; agents set up in your design team | Not published on their site |
| Best known for | Product design, UX/UI, and design systems for fintech, healthtech, sport, and AI | Brand identity, type design, and guidelines for cultural, design, and business clients |
When Order is the better call
Two briefs that sit at the center of their practice.
A custom typeface
Order runs its own type foundry and lists type design as a capability, with custom typefaces in several identity projects. If the brief starts with a proprietary typeface, a foundry under the same roof is a real advantage.
Exhibitions and wayfinding
Their capabilities include exhibitions, environmental design, and wayfinding, and their site shows signage guidelines and exhibition identities. For a museum show or a building’s signage system, that is work they do regularly.
Product proof since 2017
Three numbers from our own record.
23 days
to a user-tested prototype
small-business banking for ING
2 weeks
brief to clickable prototype
on average
49
people in Prague and Dubai
European and Gulf hours
Identity carried into product
Three projects where the brand had to work on screen.
Put us on the shortlist.
Send your product and the decision you are trying to make. We reply with the cases closest to it, a timeline and an estimate — and we will say so if the other option is the better fit.
Questions?
Is Humbleteam a good alternative to Order?
For a digital product, yes. We designed and user-tested an ING banking prototype in 23 days and have worked with 56 fintechs and 30+ major banks. Order is a design office in Brooklyn and Miami whose site centers on brand identity, type design, guidelines, and exhibitions. For a pure identity with a custom typeface, their foundry and portfolio are the stronger match.
Humbleteam or Order: who delivers faster?
We put our timelines in writing; order.design lists none. Ours: 5 days to a tested banking MVP, 23 days to a user-tested ING prototype, and 4 weeks to put Logitech’s app, website, and design system into production. The average brief reaches a clickable prototype in 2 weeks, and enquiries get a reply within 24 hours.
We have a new identity. Who should carry it into our app?
We should. We turn identities into product design systems: components, states, and tokens that hold up in onboarding, payments, and settings. We have done it for 56 fintechs and 30+ banks, and for Logitech we shipped an app, website, and design system in 4 weeks. Order’s site describes guidelines and design systems for identities.
How big is each team, and who does the work?
Our 49 people work in Prague and Dubai, and the seniors on your first call, averaging 9 years of experience, design the product. LinkedIn lists Order at 2–10 employees in the United States. Its site names two co-founder principals, each running an office, plus designers and a design director in Brooklyn.
How much does each cost, and how soon can we start?
Neither company publishes a price list. Engagements run as a fixed-price audit, a scoped implementation, or a monthly retainer, and we give the estimate on the first call. We write back within 24 hours, and a project can start next week. Order’s site lists office contacts and does not publish pricing or start dates.
Other comparisons
Same structure, same sourcing rules, one page per shortlist we keep meeting.
What we checked, and when
Everything stated about Order on this page comes from their own public pages, read onOctober 7, 2026. We describe what they are strong at, not what they are bad at. If something here is out of date or wrong, write to hi@humbleteam.com and we will fix the page.
- order.design — home (work list) and contact/about · read October 7, 2026
- LinkedIn — Order company page · read October 7, 2026
Last updated
